Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago:

Four Brands that Didn’t Understand Community Building

You can’t market to a community until you’re part of that community,” was Alan K’necht’s advice at Pubcon South. As new platforms rise in popularity, marketers tend to jump in for the purpose of adding another notch in the belts. […]

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

Online Communities: Dissecting the Structure of a Modern Tribe

From the single cells that once joined to form a complex organism, to the formation of primitive groups and to the mega-society we know today, one thing is clear throughout the annuls of time: much more can be accomplished if we work together.[…]

This is My Podcast. Is Anybody Even Listening to Me?

Something has happened to podcasting. A quick Google search bring up hundreds of articles from ever major website touting why YOU need to podcast today and how they’re totally going to be a “radio killer.” Take a closer look at these articles, and you’ll see they’ve all be written between 2006 and 2009. […]

We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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