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In today’s economic times, life can be rough for the small business owner. Not only do you have to compete with large corporations, but you need to find ways to keep employees happy, have competitive wages, and keep revenues high. The key to surviving in any economy, whether in rough times like the ones we are experiencing now or during prosperous times, is to get new customers. A key way to get customers to buy from you instead of the competition, is with search engine optimization (SEO).
Creating an SEO strategy is essential for small business owners. Yet, you can’t just throw a few keywords out on your website and hope that’s enough. There is actually a method to creating a strong SEO strategy. Find tips below for creating the best SEO strategy for your small business.
1. Know the Components of SEO: You need to understand exactly what influences are involved in your website being seen by major search engines. SEO is a combination of technical (site optimization), marketing, and customer service opportunities that are aimed at your ideal customer. When these three components work correctly, you’re meeting the demands of the search engines, as well as your customers.
2. Decide Where to Focus Your Efforts: Without a clear direction, you may waste time going in a lot of different directions. The truth is, as a small business owner, you don’t have time to wait. In order to know where to focus your SEO efforts, look at your web data. Analyze what your natural search trends are and then build a keyword list from there. Take a look at those keywords that aren’t driving a lot of traffic and reword them or take them out. You want to use the keywords that are naturally being searched for.
3. Research Keywords: Once you analyze the data, you’re going to want to run a keyword search and do some research. You can use free tools such as Google Keyword Traffic Estimator to help you do some keyword research. You’ll find keywords that are trending at the moment. You’ll want to implement those keywords that are producing the most volume – both locally and globally. For example, if you’re optimizing for “places to eat in San Francisco,” you’ll want to make sure you get the right keywords that will put you at the top of the search engine list.