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Creating a Winning Webinar: Tools and Tips

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More and more companies are starting to use webinars for marketing. Creating a winning webinar can be a complicated process if you don’t have the right webinar tools and tips. More than 60 percent of marketers are using webinars as a marketing tactic.

Using a webinar to market is more cost-effective than housing a live event at a conference center. If you’re looking to create a winning webinar and dominate your industry, you’ll need to implement these tools and tips.

Using a webinar allows you to have more available content. After you’ve created and hosted your winning webinar, you’ll be able to use the content on your website and potentially reach a broader audience.

You’ll dominate your industry by using the webinar content in later marketing campaigns. Creating a webinar means that you’re taking the next step in marketing your business. You’re saving money while expanding your revenue streams.

Focus on a Specific Topic

You’ll want to focus on a specific topic during the planning stages of your webinar. This topic should be narrowed down to a specific area within your industry. For example, you may think that creating a webinar about content marketing makes sense because you’re an online marketer. Content marketing, however, isn’t specific enough as a topic. You need to pare it down to one particular area in content marketing, such as tips for using content marketing to build links.

It’s important to focus on a specific topic. You’ll expand your future reach and marketing with new webinars. A webinar that focuses on more concise topics within your industry lets you collect data from those in attendance. You can use this data to pitch attendees a future webinar that is a continuation of your current webinar.

Engage Your Audience

One essential webinar tip we offer is to engage your audience. You should have a good marketing strategy that gets your audience excited about your upcoming webinars. Use word of mouth advertising methods and engage with those interested in your event before the webinar even starts. As your audience interacts with you before the webinar, during the marketing phase, they’ll also speak with friends and family who might be interested.

Create a slideshow that keeps your audience engaged during the webinar. Make the slides engaging, informative, and fun. Ask questions and engage with everyone in attendance. This keeps your audience from going to your webinar and simply ignoring it while looking at another tab. The more you engage during your webinar, the more people will trust you and attend your future events.

Collect Email Addresses

Chances are good that you’ll have a sign-up form for your webinar where people who plan to attend can fill out information, such as their name or email address. It’s important to collect the email addresses of all in attendance, or everyone interested in the webinar, so you can market to this audience in the future.

Be sure to remind viewers to opt in for your newsletter at the end of your webinar. This will encourage your audience to stay in touch. You’ll be able to hold your audience’s interest while keeping them invested in your services or products on a continual basis.

Choosing the Right Webinar Platform

There are many webinar platforms to choose from. Knowing which option is the right one for your next webinar will take some research. Here are a few webinar tools to use as a platform to host your online events:

  • BrightTALK – this platform offers you a chance to integrate Salesforce and helps you reach the appropriate audience for your webinar.
  • GoToWebinar – this option includes polls, HD recording, and attendee registration, just to name a few perks. Pricing is $89 per month for up to 100 participants.
  • Webinars OnAir – this is the perfect webinar tool if you’re charging for attendance. You can easily integrate payment options and email auto-responders.
  • Adobe Connect – this platform allows you to integrate a wide range of options, including mobile collaboration and real-time collaboration with presenters.

When you’re choosing a webinar platform to use, take your budget needs and marketing mission into consideration. Think about whether you want to have a recording of your webinar available after the session is complete. You’ll have to plan out the objectives involved with hosting this webinar and how much interaction with your attendees the webinar platform allows.

Create Top-Notch Infographics

We touched on creating slides earlier in this article. It’s important to use visual slides, such as infographics, to keep your audience engaged during the webinar. When developing your infographics to use for marketing your webinar and slides to showcase during the webinar, you’ll want to keep these tips in mind:

  • Optimize for Web Traffic – When developing infographics for your webinar, create alt tags and alt descriptions for SEO. This will help your infographics show higher in search engine results for your particular niche.
  • Stick to One Palette – The infographics for your webinar should have a consistent color palette. Think of it as branding. Each graphic should include interesting images and data to excite your attendees and pique their interest. Remember to include relevant topics that don’t duplicate what you’re already saying in your webinar.
  • Don’t Forget a Call to Action – Lastly, you want to ensure that both your infographics and slides have a call to action. This will compel your attendees to engage with you before, during, and after your webinar. This can be a link to a resource page for more information or a services and products page.

The last webinar tip is to promote your webinar. Without a sufficient amount of promotion, your potential audience won’t know that your webinar even exists. Use a variety of marketing tools, such as blog content, social media posts, infographics, and case studies to help promote your webinar. Consider a partnership with an influencer in your designated niche to help promote your webinar. The examples and tools above have shown that, by following these steps, it’s possible for you to gain higher attendance levels.

About the author

Maria Briggs

Maria is an SEO Specialist specializing in content marketing and social marketing strategies that work for big and small businesses.