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December 2, 2021 (Updated: November 3, 2022)
Good grammar and spelling are essential parts of content writing that help you communicate accurate information to your readers. Sure, you might ask, if you have one or two typos in your blog or article, is that really going to affect how well someone understands your content? Maybe not. But poor grammar and spelling can affect your content’s SEO. Today, we’re discussing the ins and outs of grammar and spelling affecting content and SEO:
Grammar and spelling affect SEO differently on different search engines. Bing bots and crawlers scan content to look for spelling and grammar mistakes to help determine the quality of a webpage. If your content has a lot of typos or errors, Bing may rank your content lower than similar pieces without mistakes.
Google doesn’t care as much. Unlike Bing, Google’s bots don’t downgrade your content directly if it has spelling or grammar mistakes. But that doesn’t mean errors don’t matter at all for Google SEO. If your blog, article, or webpage has a lot of grammatical errors, especially when discussing your target keywords, it’s more difficult for bots and crawlers to understand what your page is about. If Google can’t figure out what you’re talking about in your content, it won’t rank for the right keywords.
Poor grammar and spelling downgrade your content quality. If your audience sees content filled with mistakes, it lowers their trust in your brand. That makes them avoid interacting with your company further. Website Planet discovered in a recent study that web pages with poor grammar receive 4% fewer visitors and have significantly higher bounce rates than those with good grammar. Content quality also affects SEO. High bounce rates and fewer clicks on your content also contribute to lower search engine positioning.
A lot of grammar and spelling mistakes also deter other domains from linking to your website. Losing links also affects your SEO. The top-ranking pages on any search engine have plenty of authoritative backlinks. But other sites that value their reputation and authority online won’t link to subpart content. Even if your information is solid, there’s likely a similar source that doesn’t have copy full of mistakes. Those sites will get the backlinks while yours slides down the ranks.
Related: Your Guide to Getting Quality Backlinks
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Here are several ways to improve your grammar and spelling to produce more high-quality content:
Don’t want to hire a full-time or part-time employee for a single task? Work with a content marketing company, like CopyPress, to help you do even more. We have a team of writing, editing, and quality assurance (QA) experts to help you improve your content marketing campaign and increase your website’s ranking, contributing to your content ROI. We know how to engage with your target audience while following practiced SEO methods for the best results. Schedule a free call with us today!