June 14, 2022 (Updated: May 4, 2023)
White papers are a popular form of content marketing that a lot of businesses use. They often provide a ton of helpful information to their readers while demonstrating a company’s expertise and authority in its industry. Because of this, a lot of businesses wonder if they need a white paper to boost their content marketing efforts. If you’re wondering “does my company need a white paper?” chances are, you’re not alone, and we can help you answer that.
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In an article by thatwhitepaperguy, they discuss three questions people should ask themselves before they write a white paper. Those three questions include:
But these questions aren’t the only thing you should consider when writing a white paper. They also might not be the best way to approach the decision. That’s because even if any of these questions apply to you, it’s important to remember that white papers shouldn’t have any mention or advertisement of your products and services. Their main purpose is to help your audience understand an industry problem or challenge and offer them a solution. If you’re trying to communicate what it is your business does or sells, a white paper might make that a bit of a challenge.
Though the previous three questions are helpful, a better place to start is by asking yourself if your white paper offers your readers value.
The entire time before, during, and after reading your white paper, your audience is asking themselves one question: “What’s in it for me?” If your content doesn’t provide them with any solutions, benefits, or answers to their questions, they aren’t going to pursue your company further. They’re also not going to share it with anyone they know and help you generate more brand awareness. As long as your white paper idea benefits your audience, then it might be a good idea to write one.
Believe it or not, most businesses don’t really need a white paper. If a white paper was your answer, what exactly was the question? A lot of businesses can benefit from other content besides white papers. Were you looking to establish your company’s authority? Were you hoping to build brand awareness? Maybe you were just trying to educate your audience on the products or services you offer? There are many types of content that accomplish all of those and, most often, they do it better than any single white paper could.
White papers are often very informative, but very dry. Businesses get the idea that they need white papers when what they really need is another type of content that can benefit their readers. That might include eBooks, blogs, articles, and more. These types of content help businesses get the most out of their marketing endeavors by becoming lead generation magnets.
Need help figuring out what your business needs? Schedule a call with CopyPress. We have a team of over 2,000 writers, editors, and quality assurance specialists who can make many types of written content for your business and brand. Whether you’re building a successful blog, generating leads, or deciding that you actually do need a white paper, our vetted and trusted team of creatives can help.
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