DuckDuckGo Hit 100 Billions Searches: Should You Care?


Published: January 24, 2022

DuckDuckGo recently announced on Twitter that its search engine hit 100 billion searches. That’s a huge milestone for the company, which has seen its popularity grow over the past few years. But recent statistics show that DuckDuckGo’s growth is declining at a rapid pace.

As you can see from the Tweet, DuckDuckGo prides itself on keeping a user’s information private. Its business markets itself as a company that won’t take your information as a trade for more relevant search results, like Google. Unfortunately for businesses, the information and data that Google collects on its users play a big role in content marketing and search engine ranking. So, what does the future hold for DuckDuckGo, and what does its popularity, though possibly short-lived, mean for your content marketing campaigns?

What Is DuckDuckGo?

DuckDuckGo is an internet search engine founded in 2008. The primary aim of the search engine is to provide a place for people to browse the internet without giving away all of their private information. It currently offers a mobile app and a desktop extension that markets itself on providing people with a “safer” internet experience compared to other search engines, like the company’s major rival, Google.

Can DuckDuckGo Surpass Google?

At the moment, no. Though DuckDuckGo’s popularity has increased over the last few years, its numbers don’t even come close to matching Google’s current performance. Since 2016, DuckDuckGo has seen a steady increase in its average daily search volume. In fact, according to an article from SearchEngineJournalthe company saw a 73% increase in its daily searches between January 2020 and January 2021. In December 2021, it was the fourth most used search engine in the United States next to Google.

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But, as you can see, its popularity still paled compared to Google’s, and its growth is quickly declining. In the same SearchEngineJournal article, Matt Southern notes that between January 2021 and January 2022, DuckDuckGo only saw a 17% increase in its daily searches. That’s a 56% decline in growth over just one year. It’s still an incredible feat for the search engine to keep its current users and see an increase. But compared to its previous performance, it appears the search engine might be losing steam.

Does The Performance of DuckDuckGo Affect Your Content Marketing?

Image via Giphy by @daisymlink

With the increased popularity of a search engine like DuckDuckGo, it’s important to examine your content marketing strategies and make sure your search engine optimization (SEO) is on par. But in this case, not much needs to change. Though DuckDuckGo is currently a trending topic and company, its popularity seems to be fading. And if it continues to fade, its performance means nothing compared to the search engine behemoth that is Google.

For the time being, continue to create your SEO strategies based on Google’s SEO guidelines. That can help you ensure your content ranks well on the search engine most people use and increase your brand awareness more effectively.

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