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Fighting Breast Cancer: 6 Brands that Look Good in Pink

Annual Breast Cancer Awareness Month is in full force and it’s safe to say that companies are going above and beyond their previous years astonishing contributions. This cause sits close to home as I have two beautiful grandmothers currently in remission from breast cancer. Other than skin cancers, breast cancer is most common among American women. About 1 in 8 women in the US will encounter breast cancer at some point in their lifetime.

With so many large companies willing to support Breast Cancer Awareness Month, this is the perfect time to dig out which companies and brands go above and beyond to save the tatas.

1. NFL Pink: A Crucial Catch

NFL1Since 2009, the National Football League has partnered with the American Cancer Society to raise money throughout the month of October. The key to their success is total brand immersion. Players, referees, and coaches all sport the pink game apparel and the fields are painted with the famous pink ribbons. No matter what game you watch or what team you support, pink is present.

In the past five years the campaign has supported The American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. Each year, money is raised through direct profit of Pink Products auctioned on To date, the NFL has brought in approximately $4.5 million for the American Cancer Society.

2. Yoplait: Save Lids to Save Lives

yoplaitFifteen years and $50 million later, Yoplait has made their mark in the fight against Breast Cancer. It all began when a General Mills employee suffered a loss to this horrible cancer and decided to help organize the plant’s support to raise funds to fight cancer. Now the fight for the cure continues to grow partnering with additional brands every year.

What started as a small internal fundraiser has turned into a multi-million dollar campaign. The cause hits close to home at General Mills and because of that it has grown. Each lid from a chosen General Mills product saved and redeemed will result in the company donating 10 cents to the Susan G. Komen organization. This campaign isn’t going anywhere as it continues to grow and support each year.

3. Danica Patrick and GoDaddy: Go Pink

pinkcarAs one of the leading ladies of NASCAR, Danica Patrick goes above and beyond for breast cancer in the month of October. Normally she drives the bright “GoDaddy green” Chevrolet which is an eye catcher for all fans. This year, GoDaddy wanted to “Go Pink” for the entire month to show its commitment for this cause. As tightly as companies cling to their colors and branding, embracing pink for the month of October is almost universally accepted among brands.

Not only are they spreading awareness with the pink racecar, GoDaddy is donating $50,000 to the National Breast Cancer Foundation. This fight means a lot to GoDaddy CEO Blake Irving, whose mother has been impacted by directly by breast cancer.

4. Zeta Tau Alpha: Think Pink

thinkpinkSince 1992, the Zeta Tau Alpha Fraternity has been a huge contributor to breast cancer research. Each year the members of this national college organization put in countless hours and dedication into fighting for the cure.

In 2004, the Zeta Tau Alpha Foundation announced that “Think Pink” had become a registered trademark of ZTA with the US Patent and Trademark Office. Their partnerships include Susan G. Komen, Yoplait, National Football League, SELF Magazine, Lifetime and Betsey Johnson. Their commitment throughout the years has helped fight breast cancer through education, awareness and promoting breast health.

5. Under Armour: Power in Pink

powerinpinkEach year the famous fitness clothing company Under Armour stands up for breast cancer research. Three surviving women are chosen each September to share their stories and encourage others to fight back.

This brand does an awesome job at incorporating their fit lifestyle motto into their breast cancer awareness campaigns. Their Power in Pink clothing line directs proceeds straight to one of the 10 organizations they have partnered with. Adding this personal touch honoring survivors each year is encouraging to those still fighting or those with a loved one.

6. Ford: Warriors in Pink

fordpink2One of the most well-known automotive brands in the US has a long lasting foot in the door with breast cancer awareness month. For the past 19 years Ford has done an outstanding job at fighting for the cure not only in October but all year round. Through their online clothing proceeds and a wide range of campaigns, the company has raised more than $120 million for the cause with $4.7 million in donations from Warrior wear and gear. This company is truly dedicated to making a difference and saving lives.

Thank You

Breast cancer isn’t going anywhere anytime soon. It is important to stay involved in all of the efforts given by companies all around you. These are just a few of the major brands who have committed their efforts to spreading awareness and knowledge about such a common disease.

Everyone knows someone who has been affected by breast cancer, take time out of your normal routine this month and make a difference. Fight for the cure.

About the author

Chelsea Harrigan