Today’s Category: Conversion

Your E-Blast is Ruining Our Relationship

187: the number of spammy retail e-blasts one of my friends had received by midday yesterday afternoon. Though I didn’t clock the number I received, shoveling out my inbox felt a little bit like an uninvited salesman had been standing at my door ringing the bell over and over and over…all. day. long. The […]

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

According to the B2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing, and only 9 percent consider their efforts as “very effective.” Although we are not sure what the term “very effective” means to those who responded, it is safe to assume […]

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO

Once upon a time I started out as what I thought was a “paper clip” marketer. (Turns out that’s actually a “pay per click” marketer, as I was gently corrected by a Google SERP.) Since then, I’ve been smashing my way through paid search accounts at Portent. By working in an integrated Internet marketing […]

Content Marketing for Conversions: Q&A with Ashley Tate

Last week, my colleague Joanna Lord and I gave a Unwebinar on leveraging content for conversions.The webinar covered how marketers can create a customer journey map, identify areas for conversion improvements and then leverage different types of content to do just that. We had a ton of fun, and wanted to answer some follow-up […]

Tomorrow’s Fresh Pressed: Miscellaneous