Today’s Category: Content Creation

How to Thoroughly and Completely Research Your Next Content Piece in Less than Five Minutes

Perhaps the most difficult challenge to creating great content is coming up with the idea, angle, hook…whatever you want to call it. It’s why I always keep a small notebook in my pocket; I never know when a great idea is going to come and if I don’t write it down, I’m nearly guaranteed […]

Your Content Isn’t Going Viral Because it Sucks

It’s the million dollar question every marketer wants to know. How do I get my content to go viral? Who Is Hosting This put out a helpful infographic that helps marketers check their content against their defined formula for success. The infographic does a good job of providing some basic guidelines, however it sparked […]

Content Shock: Worrisome Trend or Content Marketing Myth?

Content shock. If you follow the content marketing space, it’s a term you have likely come across recently as a result of Mark Schaefer’s blog post, Content Shock: Why Content Marketing is Not a Sustainable Strategy. While there has been much written in response (Robert Rose and I even discussed it in a recent […]

Interesting Blog Topics: Pulling Them Out of Thin Air

Interesting blog topics are the seeds of great content. But after you’ve written on a topic for a while, it can seem like you’ve covered the ins and outs of a subject ad nauseum. How do you continue coming up with fresh ideas — especially if you have a narrow niche? Here is a guide […]

Tomorrow’s Fresh Pressed: Connections