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Fresh Pressed: 3/13/2014

Today’s Category: Conversion

26 Free Must-Have Tools for PPC Success

Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper). PPC is no different. While it’s certainly possible to manage PPC using only the AdWords and Bing Ads […]

How to Keep Infrequent Purchasers Engaged

Whether it’s a few hours, a day, a week, two months, or ten years, purchase cycles exist for every product. The length of the cycle usually reflects the magnitude of the purchase, with smaller items such as cups of coffee having a typically short purchase cycle and more significant transactions such as cars or […]

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

A new survey reveals that video has an extraordinarily positive impact on consumers during the purchase life-cycle, and in driving brand awareness and engagement. 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. But […]

8 Common Problems with E-commerce Tracking in Google Analytics

There are a number of issues with e-commerce tracking in Google Analytics that can potentially cause disastrous results. In the latest blog post in our e-commerce series, we get to grips with some of the most common problems to be aware of when implementing e-commerce tracking, and tell you how to overcome them. If […]

Tomorrow’s Fresh Pressed: Miscellaneous

About the author

Amanda Dodge