Social Media Marketing strategy includes a few best practices to employ in order for businesses to conduct themselves successfully. The most important of which is engaging the network of fans that are interested in following your presence with content they will want to interact with. Although the endorsement of your brand is apparent when […]
Hey: people make mistakes, no biggie. But here we are many hours later and, as I type this, the CNBC article remains uncorrected even though many commenters have pointed out the mistake (some quite kindly, others less so). Try as we might on this blog, we regularly make mistakes of all sorts […]
What content creator hasn’t hit “submit” without taking that extra couple of minutes to check over what is about to publish? While it’s understandable (particularly when you are under the gun with a looming deadline), luck often dictates that the one time you don’t stop to give your piece the once-over will be the […]
Whenever people ask me how to generate topic ideas for a blog, I always suggest a few different resources. These resources generally include question and answer sites like Quora, top blogs in your niche or industry, forums, and so forth. Having that many topic sources can be a great thing, until you have to […]
After using social media for a while, a lot of people and companies decide that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven Cs. Community: Like all good communication, it […]
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It is no longer enough to have a website with simple landing pages of content in order to be an “online business.” Any...