There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content aggregation? Should it be a higher priority than building your own content? According to marketing guru Beth Kanter, “Content curation […]
Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free.#1: Commun.it—Manage Your Community Efficiently Commun.it is probably one of the best relationship-management tools out there. It […]
Pinterest is growing like crazy. Still in its experimental phase as a social media site, companies are scrambling to discover how best to use Pinterest for business. There are a number of speculations about how to use Pinterest to generate business leads, but no one concrete way to analyze the effectiveness of your pinning. Many […]
The Internet is awash with crap. What if you could cut through all that, giving your readers links to the resources they crave – and at the same time make a business out of it? You can. It’s called content curation. Don’t confuse it with auto-blogging (stealing content by republishing it automatically from a web feed […]
Last night, I watched Ryan Seacrest review the popularity of the American swim team by comparing their Facebook followers and comments. Even though I spent much of my day involved in social media, this still struck me as odd; several minutes of every broadcast, completely devoted to Facebook and Twitter. It’s unheard of, but you […]
Tomorrow’s Fresh Pressed: Conversion
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