Google recently released a new guide to help e-commerce websites improve their search engine optimization (SEO). Using this guide, business owners can help their site reach a top ranking in search results and allow customers to find their company more easily. Now, SEO and excellent copy are not new ideas for marketing campaigns, but Google’s new guide helps remind companies just how important certain SEO practices can be and how to implement them. Let’s look at this new guide and how you can use it to improve your e-commerce site’s optimization.
In its new guide, Google breaks the information down into seven different topics to better inform e-commerce business owners about how to improve their site. With these sections, Google’s really making it easier for you. No more staring at your screen hoping the SEO will just fix itself.
Image via Giphy by @NBC
The topics include:
There are a few major takeaways from Google’s new guide that business owners and marketers should know. First, it’s important to know that Google’s search engine doesn’t stop with its primary domain. E-commerce content can appear in multiple areas of its search engine, including Images, Maps, Shopping, and Lens. There’s a lot to keep track of.
Image via Giphy by @cbc
Essentially, it’s important to stay up-to-date on your content and ensure you’re hitting the right keywords to find customers in all areas of Google’s system.
The guide mentions a few ways to accomplish this on your website, including describing special offers during holidays, writing out your company story, and accepting product reviews from customers. But one of the most effective ways to help Google understand your business and improve your SEO is through well-written copy, such as your product descriptions.
Strong copy can target the right keywords and effectively inform Google about your e-commerce business and the products it offers. When Google better understands your website, it can more accurately display information to users and help them find your website more easily.
Whether you offer a surplus of products or just a few key items, content marketing companies, like CopyPress, can help you deliver quality product descriptions for your site. We have a powerful team of experienced writers and editors who can help Google understand exactly what your website is about. They also know the best way to write copy in order to entice new customers and increase sales. Schedule a call with us today to see how we can help your e-commerce site improve its SEO.
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