Building an email subscriber list is a smart way for brands to drive sales, encourage customer loyalty, and build brand awareness. Creating an email list doesn’t automatically attract subscribers, however. Instead, building a sizable list requires intention and creativity, whether you want to do it quickly or over the long term. Try these seven next-level strategies for growing your subscriber list.
Put Your Email Signature to Work
Image via Flickr by beameier
No matter your industry, there’s a good chance that you send at least a few of the 269 billion emails that hit inboxes every day. Whether your day-to-day emails tend to focus on building business partnerships, checking in with clients, or communicating with vendors, all of your messages can serve as opportunities to market your email list.
First, you’ll need to create an email signature that includes all the basics, such as your name, title, and contact information. Then add a link that goes directly to a list signup landing page. Include a compelling call to action (CTA) that stands out from a cookie cutter email signature and encourages your recipients to click through. Ask your team to do the same so that your entire company is working to build your brand’s list.
Invite Social Followers to Subscribe
Your social followers aren’t necessarily the same as your email subscribers, but you’ll definitely want your followers to subscribe to your list. After all, your followers have already demonstrated an interest in your brand, but social media platforms don’t offer an easy way to communicate with your target audience directly. To land directly in your followers’ inboxes, you’ll need to entice them to subscribe.
The easiest way to convert social followers is to share your email newsletters on each social platform, along with a CTA and a link that followers can click to subscribe. To grow your audience quickly, take this strategy to the next level by building your list and your social following at the same time. Try running social ads geared toward your target market to gain new subscribers and new followers simultaneously.
Run a Giveaway
When you want to grow your list exponentially in as little time as possible, try running a giveaway. Keep in mind that the more exciting the giveaway is, the better chance you’ll have to grow your list and generate widespread interest. Consider offering free products from your company, one-on-one consulting calls, exclusive access to your executive team, or a bundle of in-demand products from your partners.
To promote the giveaway, publish it on your website and on your social media platforms, and be sure to require participants to sign up for your email list. Increase the chances of your giveaway going viral by allowing participants to generate additional entries through sharing the giveaway via email and social media.
Create Gated Content
Giving away products from your company or your partners can generate substantial buzz, but the content you create can be just as helpful for growing your list. One of the most effective ways to build your list is to invite your audience to download exclusive content after signing up for your email list.
For this strategy to prove successful, you’ll need to offer high-level content in exchange for a subscription. Consider producing an e-book with tips that readers can’t find anywhere else, a case study with expert-level insight, or a white paper that’s essential reading for industry leaders. When you offer content that provides added value, you can build your list while establishing your brand as a thought leader.
Publish Content With Incredible Value
Offering exclusive content can certainly help grow your subscriber list, but you don’t have to require a signup for access to all of your best content. In some cases, simply publishing free content that offers incredible value can supplement your list-building efforts. Think high-value blog posts that offer real insight and serve as comprehensive resources for topics relevant to your industry.
When high-value posts become essential resources, they’ll generate plenty of links, garner countless social shares, and drive traffic to your site. Since these posts are likely to attract new readers, you’ll want to make it as easy as possible for site visitors to sign up for your list. Include a subscription link at the end of the article, a signup box in the sidebar, or even a popup targeting new visitors. Over time, this high-value content can build authority for your brand while growing your list.
Offer High-Value Content Upgrades
For a happy medium between publishing high-value content and creating gated content, consider offering content upgrades designed to grow your list. The most effective way to do this is to place relevant links to your gated content in some of your most popular blog posts. Naturally, if your audience is already interested in a topic like writing emails that convert, there’s a good chance they want to take their knowledge of a topic like effective email design to the next level, even if it requires a subscription.
Deciding where to offer content upgrades doesn’t have to be difficult. Review the most-read posts and typical behavior patterns on your site to understand where you can add more value and encourage new subscriptions.
Produce Guest Posts for Industry Sites
While you may want to publish all of your best content on your own site, you should also consider creating great content for other sites. After all, publishing guest posts on other industry sites can be an excellent way to reach out to your target audience.
Try researching relevant sites that accept guest posts and begin pitching articles that will increase brand awareness, position you as a valuable contributor to the industry, and grow your audience. Be sure to include links to your email list and effective calls to action so readers feel driven to connect with your brand.
Whether you want to grow your list in a month or over the course of several years, you need a plan to generate new subscribers. With these savvy strategies on the table, you can take your email list to the next level.