Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago:

8 Essential Elements of an Effective White Paper

So you’ve decided to create a white paper. You have a topic and know that your insight will bring nothing but traffic, leads, and love to your brand, but don’t know where to begin. Start with these eight elements to turn your ideas into a profitable paper. […]

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

Why LinkedIn Rocks for B2B Content Promotion

“If you build it, they will come” is a mantra that may work in baseball movies, but definitely not in B2B content marketing. While great content can (and will) do well organically overtime the sheer volume of B2B content that […]

Breaking Down the Writing Process

While it’s said that writers are born, not made, there is a process that anyone can use to become a better writer. It doesn’t matter if you’re starting out from ground zero if you have the passion and the desire […]

We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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