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The online space is overflowing with content, so it’s critical for modern marketers to make their pieces pop. One way to keep your content sharp and engaging is to incorporate the right graphic visualizations for your topic. Circle graph charts are highly intuitive, so any viewer can grasp what they’re seeing, and creation need only take a few clicks. Make sure you’re not overlooking the benefits of this easy inclusion in your content.
Image via Flickr by miltedflower
The primary purpose of a circle graph in any piece of content is to show the parts of a whole. When you want to emphasize the composition of something, you can often use a circle graph to effectively demonstrate your concept in a way that viewers can easily grasp. However, there are many types of data visualizations available to you, of which pie charts are only one. Before you settle on this type of circular graph for your project, it’s important to make sure that it’s the right option.
You can use a circle graph chart if all parts of the pie add up to a meaningful whole that represents 100 percent of something. A circle graph can effectively demonstrate the composition of a school by grade, as the circle will represent the total number of students and each wedge accounts for a single grade. A circle graph cannot, however, cover a topic where each student may have multiple answers. If participants were polled on class subjects they enjoyed but were permitted to choose more than one, the circle chart would not be an effective way to show this.
Circle charts work best for topics that have a limited number of answers. Though you can use an “other” section as a catch-all for smaller percentages that fall outside your main points, this can dilute the potency of your illustration. You can often make the most compelling point with a pie chart that displays only two sections, showing how each part compares meaningfully to the greater whole.
A circle graph, like any type of imagery or graphic, can add an eye-catching pop of color to your content. Visual elements are an essential feature for your online content. Large blocks of text can be overwhelming, and many viewers will simply scroll past or click away when confronted with too much verbiage. A Social Media Examiner study revealed that 74 percent of marketers use visual assets in their social media marketing, and 42 percent believe that visual content is the most important type there is.
A circle chart is a simple way to quickly visualize data. It’s an intuitive choice for many types of data and takes just seconds to create with handy online tools. If your written content contains any reference to data that discusses the parts of a whole, consider using a pie chart in that section to highlight that fact. This will draw the reader’s eye to the section in question and may keep him or her reading longer to learn more about the context of that point.
As you’re creating your circle graph, keep a few pointers in mind:
If you have the time and tools, you can take your circle chart to another level and use it to incorporate more complex design elements that complement your topic and make the entire piece pop.
Some options are rather obvious, such as a circle graph composed of cookie or pie pieces that represent individuals’ favorite flavors, or a pizza divided by winning toppings. If you’re demonstrating the percentage of the world that is ocean, design your circle chart to look like a globe with the appropriate chunk covered in water. You can use texture and imagery in your chart for added depth.
You can also enhance your circle graph with three-dimensional effects. You might drag a slice out of the circle or choose to pivot a slice for greater impact. Details like these can make your charts more appealing and add some personality to the piece. You can use your charts to incorporate colors, typography, and imagery that are in line with your branding and make the entire piece suit the tone of your company’s content more effectively.
Circle charts can be a key part of infographic design. An infographic is essentially a compilation of data visualizations. Where the data lends itself well to a circle chart, you can use this type of visualization within the infographic to effectively highlight a particular point in your overarching storyline.
As you’re designing your infographic, keep the overall purpose of your piece in mind. Your circle chart will likely contribute only one part of the total picture. You don’t want to overuse any single type of visualization, which is why it’s handy to have this as well as other options ready. Incorporate circle graph charts alongside bar charts, line graphs, and other features in your infographics and interactive media to paint a highly visual and wonderfully compelling story.
Circle charts make your content compelling by calling out points that are particularly important to the piece. If you want to instantly engage your reader by making a shocking point about how common certain types of crime are in an area, a circle chart can call out percentages of local statistics quickly, enticing your viewers to dive deeper into the content and learn more.
Online viewers want content that’s visually engaging and easily scannable. Circle graphs can provide that in an instant. You can make sure your data points don’t get lost in the crush of text and emphasize critical information with well-placed data visualizations such as this.
If you’re after a fast and effective way to increase the impact of your content, a circle graph chart is one effective option that’s worth exploring. Consider how this data visualization can work to enhance your next piece.