Link building is a crucial part of your company’s internet marketing efforts. Search engines are getting more sophisticated everyday, and it’s becoming increasingly easy for them to determine a low-quality link. That’s why your company’s link building efforts need to look natural, add value to the web and incorporate a social element to succeed.

A large part of link building is the relationship-building it takes to acquire high-quality links. Building up a network of bloggers and guest authors is important for both parties; as your company can facilitate an ongoing exchange of quality content and links. Check out the infographic below for more information about how to build links.