You want people, not robots, to read your blogs and articles. You want them to connect with what you’re talking about. To do that, it’s helpful if your content sounds like a human being created it. If your audience connects with your content, they’re more likely to respond to it. That means signing up for your newsletters, reading more of your content, or purchasing a product or service. Let’s look at exactly why that is and how you can humanize content!
Image via Giphy by @adweek
According to a data report by Stackla in 2019, 86% of consumers say authenticity is a major factor in deciding which brands to support. Humanizing your content helps make it more authentic. Businesses can sometimes come across as robotic or greedy. Some consumers only see the business as an entity that’s trying to get as much money as possible. When you humanize your content, you show consumers a different side of your company, the side that wants to help people and solve a particular problem or challenge.
Here’s a list of steps you can follow to make your content more human:
In 2019, Havas Group shared some data that showed 77% of consumers buy from brands that share their values. Your company values include your mission and purpose for creating the business. It also includes the major consumer problem you’re trying to solve. When you use your content to share your values, it helps people understand that there’s a human component to your brand. Consider adding your company values to your website where customers can find them easily. Also, try including or mentioning them in the pieces of content you create.
Interacting with your audience is a great way to start conversations with your customers. It also helps you learn more about what your consumers want or need. Use your social media accounts to create polls about your company’s products or services. Send out surveys to your customers in your email newsletter. Find ways to generate feedback from your audience. Not only will you learn more about what they want from your company, but you’ll also show them that caring human beings run your business.
Image via Giphy by @woofwaggers
When you write blogs or articles, it’s important to address the readers’ struggles. This can include a slight problem they might face or the main reason you created your business. For instance, say you own an e-commerce website that sells second-hand clothes. One problem your customers might face is finding clothes for a reasonable price. Mention that in your content. Let your audience know you understand their challenges and you’re there to help. This can help you create a more human presence that relates to your reader’s needs.
Showing your customers that you have real people creating your business’s content helps to highlight the human element of your company. Send out a newsletter with pictures and small blurbs about your content creators. Create a social media post that talks a little about your writers or graphic designers. Maybe add a section to your website that lists your team members’ names and positions within the company.
Whether you have a large team or a small staff, showcasing your company’s people and talent can help you connect with customers more easily. If you’re creating blogs and articles, it’s also helpful to list the writer’s name and photo in the content they develop.
Still looking for more ways to develop humanized content? Talk with a content marketing agency, like CopyPress. Not only are we experts at helping our clients develop more humanized content, but we make sure the content we create focuses on the keywords your target audience is searching for more information about. From content writing to syndication, we have the services and professionals to help your marketing strategy succeed. Schedule a call with us today!
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