How To Make Your Blog Better (5 Actionable Tips)

Ed Pronley


May 29, 2022 (Updated: May 4, 2023)

typewriter with the words "to blog or not to blog"

With countless blogs flooding the internet, it’s hard to stand out from the crowd. It can seem like, no matter what you do, that your content and blog just isn’t able to match your competitor’s performance. Luckily, there are tips on how to make your blog better and soar above the competition. It’s always good to look at ways you can improve your blog and content marketing strategies. You might be generating some website visits, but you could be missing out on even more traffic. Not to mention higher quality leads and better relationships with your target audience.

Tips To Make Your Blog Better

Here is a list of tips to help make your company blog even better:

1. Conduct Research

Image via Unsplash by @uxindo

Research is one of the top ways you can find innovative blog ideas that set you apart from your competitors. When you conduct research, it’s important to look at a few things, including:

  • Trending keywords: Trending keywords helps you see what people are currently looking for online. This type of research can lead you down a lot of rabbit holes that might not be helpful to your blog. So, it’s important to focus on keywords that are relevant to your business and industry.
  • Audience interests: Knowing what your audience likes to read or view can help you create content that’s attractive to them right out of the gate. That helps you write about topics that interest them and encourage them to share those pieces of content with others who share similar interests.
  • Competitor content: Researching your competitors helps you not only accomplish the other two types of research above, but it also helps you see other ways your competitors are targeting a similar audience. It can also help you find low-hanging fruit opportunities, which are keywords that your competitors rank for and you don’t.

But in order to see which keywords you don’t rank for, you need to conduct research on your own content first. Researching your own content and seeing how it ranks can help you understand which content performs the best and what type of blog posts your audience wants to see. CopyPress now offers a content marketing analysis tool that compares your content with your top three competitors. Request your content analysis today to find low-hanging fruit opportunities, discover potential content syndication partners, and see how your content currently ranks.

“CopyPress gives us the ability to work with more dealership groups. We are able to provide unique and fresh content for an ever growing customer base. We know that when we need an influx of content to keep our clients ahead of the game in the automotive landscape, CopyPress can handle these requests with ease.”

Kevin Doory

Director of SEO at Auto Revo

2. Find Guest Posters

Guest posters are people or other brands in your industry that write for your blog, lending their personal expertise and knowledge to your target audience. Finding someone to guest post on your blog can help lead traffic from their site to yours. They can then use the guest post to link to their own site and direct some of your traffic to their brand as well. This creates a mutually beneficial relationship that helps both of you build brand awareness and improve your audience outreach.

Try looking at businesses in your industry you don’t consider direct competitors. Then, reach out to them and see if they might be willing to write a post for your blog. It’s also helpful to keep an eye out for your own guest posting opportunities. Lending your own expertise to other blogs can help you improve your outreach, gain helpful backlinks, and build relationships with other businesses.

3. Focus on SEO

If you’ve read anything on content marketing, you’ve probably stumbled across this popular acronym. Search engine optimization (SEO) is one of the best ways to better your blog and generate a larger organic audience. That’s because SEO makes your content easier to find on search engines and get in front of your audience’s eyes. Some common SEO tactics include:

  • Improving readability through headings and lists
  • Adding metadata to your content
  • Targeting different keywords
  • Generating backlinks to your site to build authority

Read more: A Beginner’s Guide to SEO

4. Increase Your Consistency

Posting on a consistent basis is a great way to generate a loyal audience and improve your blog. That’s because it shows your audience they can expect your brand to deliver quality information again and again. That encourages them to check back on your blog more often to see new things you’ve posted. It can also motivate them to sign up for other content, like email newsletters or notifications that tell them when you post. If you’re already posting blogs on a consistent schedule, consider upping your frequency. Crafting even more content shows people that you have a lot of expertise and knowledge to give them.

5. Use Your Own Voice

Using your own, unique voice in your blogs is one of the best ways to set yourself apart from the competition. People don’t come to your blog to find generic tips they can get on three other websites. They come to your blog to get your unique perspective and expertise on the topic. They want to hear more about your experience and how it can benefit them and their challenges.

Adding your own voice also helps to humanize your brand. When people read your personalized voice and tone, it reminds them that there’s a human being behind your business, ready to help them with whatever they need.

Think about ways you can connect with your target audience. That can be through developing a team of writers with specific areas of expertise they create content around. Or maybe you can enable comments and encourage your readers to ask questions or leave their feedback for your marketers to engage with.

Using Your New and Improved Blog

Using the above steps, you can add a lot of value to your blog that boosts your organic traffic and generates new leads. But that’s just the beginning. Do you have the right systems in place to turn that traffic and those leads into actual customers? Without well placed calls-to-action and effective conversion points, your improved blog might not be giving you all the value it can. In fact, it might not even be your blog that’s the problem, but the phases in your content marketing strategy that follow it.

That’s why it’s important to work with a team who knows how to balance content creation with powerful conversion tactics. At CopyPress, we have a team of over 2,000 writers, editors, and quality assurance specialists who know how to craft compelling content that boosts your traffic while increasing your conversion rate. Schedule a call with us today to see how we can apply the above tactics to your blog, improve your online presence, and deliver quality content to your team, no matter the scale.

Author Image - Ed Pronley
Ed Pronley

CopyPress writer

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