If you want true insights into a company’s culture and future direction, look no further than its internal training. A company’s education system, or lack thereof, indicates its cultural era: The Dark Age or The Age of Enlightenment.
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CopyPress was born on the tail end of a Dark Age (late 2010). We were overly focused on the sacrament of content production, rather than on the achievement of the ultimate goal: conversion of attention and money for our clients.
Slowly, Enlightenment began reforming our culture and strategy. Tactics rooted in antiquated, SEO tradition were replaced with strategies spawned from research and testing. Education sprouted from new understandings and ongoing learning was institutionalized. With this commitment to education, we finally embraced our Age of Enlightenment.
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Two months ago, CopyPress formally launched the Content Marketing Learning Center. It embodies our commitment to two core values:
Our commitment to empowering and educating our community means that our training material must adapt to different needs and learning styles. Our ebooks, like Click it with Feeling, suit solo learners, while classroom training, like our recent free training in New York, provide valuable interaction. The CopyPress Webinar Series provides cutting-edge insights. And, the CopyPress Community Center offers internal staff and contractors in-depth training and certification.
Raubi Perilli has done a phenomenal job in creating and implementing the training and testing process. For the most part, the community response has been extremely positive. But, occasionally, we’re questioned as to the reasoning behind testing and training experienced writers.
We test and certify for three main reasons:
The CopyPress certification process is divided into 3 parts:
I’m really proud of what we’re building at CopyPress. But more importantly, I’m inspired by the progress and dedication I’ve witnessed in the hundreds of marketers, writers, designers, publishers, and managers within our Community. I welcome you to join and give me feedback on how we can improve our ongoing education.
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