How Video Content Can Enhance Your Online Presence



May 7, 2013 (Updated: May 4, 2023)

Lights. Camera. Action… Post to YouTube. This has been considered the best method to get the word out if you are developing a brand, creating awareness, or just feeling creative. Posting videos on blogs, video forums (Youtube, Vimeo, etc), websites, and other online locations can truly be the best way to enhance your online presence.  Some of the best ways people have utilized online video marketing is by creating different styles and topics. Depending on what product, person or concept your video is about, it must be used in the right way to convey the message you are promoting.

Creating a Visual Appeal

When creating your video, it’s important to have that ‘wow’ factor so to speak. By posting a creative and intriguing video, more people will be enticed to share your work with others due to its rich content or entertaining element.  Why do you think so many people love LOL Cat videos?

It’s because they are funny, and funny content has amazing pull to attract an audience and create organic traffic to your video. By using both correct strategy and creative appeal, your video will not only establish a solid online presence but produce tons of traffic.

If you’re looking to inform rather than entertain your audience, there are multiple templates to choose from. Below are some video types you could use to promote your credibility by teaching your target or niche audience.

How-to or Tutorials

Explain a method step-by-step showing your audience ‘how to’ complete a task. These types of videos gain traffic due to subject matter and the simplicity of following basic steps.

Evening make up. Young beauty blogger with brush and eyeshadow palette looking at the mirror while recording video at home. Tutorial concept. Beauty. Instagram. Broadcast. Youtube

Image via iStockPhoto

Informational Videos:

This type of video has multiple styles all used to increase the audience’s knowledge on a particular subject matter. Some examples of informative videos are:

  • Interviews with thought leaders
  • Testimonials
  • Case studies
  • Short documentaries
  • Educational promos

The sky is the limit with educational videos, they are the ultimate in evergreen content.

The woman holds the vintage camera, taking a photo of the local vegetable market.

Image via iStockPhoto

Webcast or Live Video Feeds

These are extremely useful for person-to-person methodology and creating a personal outreach to views. They will also help initiate a close feeling of comfort to the audience and show your expertise on the subject matter due to on the spot questions and answers. Excellent for teaching, promoting or creating a fan base.

Indian woman teacher wear wireless headset video calling on laptop

Image via iStockPhoto

Linking Keywords to Your Video

One of the best ways to increase traffic to a video you have created is by posting it on YouTube and back-linking the video to keywords in articles, blog posts, and other material you are distributing. This strategy can help you get the word out. Use YouTube to upload your video and make sure to use plenty of keywords in the description that are relevant to the message you are conveying in the video.

Most importantly, in the keyword section of the YouTube video make sure you use important keywords to help the search engines associate your video with the topic it relates to the most. Using this simple strategy you will create more traffic, develop your SEO capabilities on Google, Bing and Yahoo, and pull new viewers to your video.

Social Promotion

Once the video has been created and uploaded it is now time to share it to notable social platforms to gain traffic and build SEO traction.  Forums such as Google+, Facebook, Twitter, LinkedIn, Reddit, and Inbound still prove to be excellent locations for social promotion. By applying your video to these social media marketing sites you will help build your keywords and your brand on search engines across the Internet.

Build your audience through networking, retweeting, #hashtags, posting, or ‘friending’ in order to build your ties.  The networking relationships that you have built on these platforms will help promote your video and your overall presence online.  Post your videos during high traffic hours of the day such as lunch time (12am-1pm) and between 6pm and 8pm.  These times have been proven to gain the most traffic when promoting posts and media to enhance viewership and subscriptions/followers. 

In short, create a video that best explains whatever you are trying to promote. It is going to take time and lots on effort on your part to have your video develop traffic but it will be well worth it in the end. Make sure your video screams you and you will be well on your way to getting the word out through video marketing. Good luck and that is a rap for this production!

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