In 2011, approximately 71% of mobile phone users have started using smartphones to browse the Internet. With the ever-increasing growth of mobile users in the digital space, most businesses have started to consider mobile presence as an absolute necessity.

So, does your business need a mobile application or will a mobile-optimized website do just fine?

While there’s nothing wrong with going mobile, you can also reap the rewards of this new marketing strategy by creating a platform that will allow you to manage content across multiple devices and operating systems. By simply taking the build-once, use-anywhere approach, you can provide your potential clients with hybrid apps that they can use in any device of their choice.

Here are some of the best benefits of incorporating useful applications into your online marketing strategy.

Strengthen Your Brand

Apps can add a great deal of power and credibility to your already reputable brand. The best way to leverage the superiority of your brand through app creation is to provide your audience with domain-specific knowledge. For example, if you are personal trainer, you can design an app that provides users with links to workout videos, or an app that keeps a record of the calories burned per workout session.

Expose Your Business to a Wider Audience

When designed correctly, apps can help you connect to an active and highly engaged consumer base. Once you have convinced them to download your apps, they will start using it in their mobile devices. If you have an advanced way to re-leverage and capture the personal data of users, you can also use tremendous layers of data to your advantage.

Speed-up Search and Share Business Updates

Hybrid apps will make it easier for your customers to find all the information they need about your business. They will keep your target audience updated about the latest promotional offers and special events that you have launched. You can even design them in such a way that they allow customers to navigate through lists of products and services or place orders and requests.

Apps are probably the best marketing tools that you can use to promote your business and bridge the gap between you and your potential clients. Give your customers a great app experience and you will surely earn their trust, while increasing your business revenue at the same time.

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