A lot of information about ranking high on search engines is available on the Internet, but not all of them can guarantee the success of your online marketing campaign. While some of these techniques were effective in the past, most of them no longer work. They will only jeopardize your search engine results and put your website in danger of getting penalized.

Here are some myths that you should be wary of when optimizing your website and helping it make its way towards the top of search engine results.

MYTH: Keyword density no longer matters.

Every person who runs an online business should know that proper keyword density is crucial to getting higher search engine rankings. Search engines make use of complex algorithms when calculating the relevance of a website’s content. However, some webmasters tend to go overboard when adding keywords to their pages, thus leaving their websites in danger of getting penalized by search engines.

Remember, search engines consider keyword stuffing a very serious offense. Keyword density is a very important SEO metric, but you should always use keywords sparingly. Weave them naturally into your web content, and always place them intelligently. A keyword mentioned ten times on your web page is far less valuable than editorial links from websites that don’t consider you as a spammer.

MYTH: Search engine submission works wonders for your ranking.

In the past decade, every search engine had a submission form as a part of the complex optimization process. Web masters tag their web pages with relevant keywords and phrases they want to rank for before submitting them to various search engines. Things changed when search engines realized that this practice pushed site owners to manipulate their pages and to heavily rely on submitters.

In 2001, search engines announced that they would rarely use URL lists, making this old practice a waste of time and effort. Instead of looking for an online marketing service company that promises to submit your website to thousands of search engines, settle for a team of SEO experts who can earn links from other websites and expose your content to search engines in a natural way.

MYTH: Meta tags can greatly affect your search rankings.

While some marketers might argue that improper use of meta tags can harm search rankings, this SEO practice already died several years ago. Google, Yahoo and other search engines have started ignoring meta tags completely because of the way webmasters abuse them. These days, well written title tags and meta descriptions are far more important than a meta tag stuffed with keywords.

These are the most important search engine myths that every online marketer and web master should be aware of. Always keep these tips in mind when designing an effective online marketing campaign or choosing a reputable SEO company that can help you reach the top spots in search engines.

Want more? Check out all of Hua’s Internet marketing tips.