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of creating the best possible content strategy for your company is coming up with the perfect way to display that content. Many companies focus on what the content says and how it looks on the page, and while this should definitely be your first step, how your content is displayed on your website is also important. You want to make sure people can access your content easily, and once they find your blog or hub or whatever you’re using, they need to be able to navigate to specific articles as well.
Lately, more and more companies are installing infinite scrolling to their blogs to help improve their presentation and accessibility. However, infinite scrolling isn’t the ideal path to take for all businesses. You have to ask yourself a few questions: Is infinite scrolling something that will benefit me, or is it just the latest trend?
The best examples of infinite scrolling are Facebook and Pinterest. You notice that when you visit these websites, you can just keep scrolling down and down and the content is always loaded immediately. You never have to hit “next page” to read more—it’s never ending. More and more company blogs are also beginning to use this trick, CopyPress included. Even Google Images uses infinite scroll for better engagement from viewers.
As discussed above, there are pros and cons to infinite scrolling, and whether or not this method works for you depends on the goals of your website (which we’ll talk about later). Consider some of the good and the bad:
In general, e-commerce websites don’t do well with infinite scrolling because it asks users to find certain pages in order to find a result. These types of websites rely heavily on users being able to navigate around the page and find what they want as opposed to mindless scrolling for entertainment.
If your website offers nothing but content and/or images, infinite scrolling might work. Typically with these types of websites everything is of equal importance, and the visitors coming to these sites just want to read about a certain topic and discover new topics. In other words, they aren’t looking for anything specific.
If you do decide that infinite scrolling is something that would work well for your website, you can download the Infinite-Scroll plugin from WordPress or visit this page from Google that explains how to get started and get it installed.
Have you used infinite scroll on your website? What are your thoughts about infinite scroll as an Internet user? Let us know your story and your thoughts in the comment section below.
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for the nationally recognized SEO Company HigherVisibility.com that offers online marketing services to a wide range of companies across the country.