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Whether you need to explain a complex process or a lengthy series of steps, using an infographic flowchart can be a smart solution. By combining text-based questions and answers with graphic elements, these diagrams can help your audience carve out a path, choose a journey, or understand how one step flows into the next.
Flowcharts can get complex quickly, especially if they feature multiple steps or pathways, so you’ll want to follow tried-and-true methods to create examples that get results. Follow these six steps to create an effective infographic flowchart that will resonate with your audience.
Before you start creating your first flowchart, take a few minutes to consider why you’re doing it. Naturally, the reason for your flowchart should guide how the finished product looks and how the design works together. For example, a flowchart that highlights the many steps within a workflow won’t look the same as an infographic that helps your audience troubleshoot a pressing problem. Take a closer look at a few common reasons for creating flowcharts and use them to guide your design:
Once you have a sense of the direction your flowchart will take, it’s time to start mapping out the diagram. You can do this with a simple design program, but in many cases, mapping out your first draft with sticky notes is much easier, especially if you aren’t a design expert.
During this preliminary stage, the most important aspects are hashing out the process or problem and connecting each of the steps along the way. Start by writing out each individual step on a sticky note, and then arrange them in order. Notate sub-flowcharts that result from certain actions or decisions, as you’ll need to build these into the overall design.
After creating a map, review the entire process or decision tree from the beginning. When you’re satisfied that the steps flow logically and that you haven’t left anything out of the process, you can turn your diagram into a resource for your audience.
Flowcharts have their own language, and even if you aren’t planning to get overly technical, you’ll want to have a basic understanding of what the primary symbols mean. After all, you won’t want to go to the trouble of using flowchart symbols if they’re only going to confuse or mislead your audience. Take a look at a few key flowchart symbols:
To ensure that your infographic flowchart succeeds with your audience, stick to the basics. Keep these best practices in mind:
When you’re ready to try your hand at turning your diagram into an infographic flowchart, start with a premade template. Whether you’re planning a troubleshooting guide or a process breakdown, you can find flowchart templates that turn your concept into an eye-catching infographic complete with symbols, icons, and plenty of space for text. Try one of these free online design platforms:
After finding the right infographic template and adding all of your data and steps to the flowchart, be sure to customize your content. Most templates allow you to change color palettes and fonts so you can make sure your flowchart adheres to your brand’s style guide.
Don’t forget to add branding, as well. The final product should include your brand’s logo along with your website, social handles, and other pertinent contact information. Naturally, you’ll want leads to know exactly how to connect with your brand to take your new relationship to the next level.
Finally, include a call to action (CTA) that encourages your audience to share with others in their network, click through to learn more, or contact your company to set up a call. No matter which CTA you choose, ensure that it aligns with your goals to increase social engagement, drive website traffic, or generate leads.
Want to add a professional touch to your flowchart to guarantee that the final product will get the results you want? Browse the CopyPress Knowledge Base for tips on creating great infographics or connect with the creative team to tap into design expertise that can take your content strategy to the next level.