Content Creation

Instagram Moves Towards Removing the Ability to Share Feed Posts Within Stories


Published: February 10, 2021

When it comes to sharing posts on your 24-hour long story, 50% of businesses on Instagram worldwide created or shared at least one story during a typical month in 2020. So, many are wondering why Instagram is moving towards removing the ability to share feed posts within stories. 

With new features being added constantly, it comes as a surprise that Instagram is trying to remove a feature that we all have come to love. However, Instagram is admitting to maximize engagement by putting a larger focus on what users are posting within each element. 

Last week, users started seeing the following message appear on the bottom of their screens while in the midst of posting a feed post from another user (or themselves) onto their story. 

Essentially, this message is letting users know that they are unable to share feed posts to their story at this time. Interestingly enough, there is a new ability to share Twitter posts in your stories feed along with IGTV previews. 

Whether you are annoyed by feed posts in the stories of those you follow or not, it is important to recognize that if you follow someone, you may not want to see their post twice. However, if someone is posting another user’s feed post to their story, it may give you new information you might have otherwise not seen. It’s interesting to note the limitations of Instagram as this platform continues to gain importance in the business realm. 

Another interesting update that Instagram has is in the Reels section, where they are seeing more TikToks reposted and less unique creations on the Instagram app like they may have wished. 

Social Media Today explains it perfectly, “Instagram can’t block TikTok reshares within Reels, as it’s doing here with feed posts. But you can bet that, if it were able, it would, in an effort to establish more original content in each section of the app.”

Overall, we are experiencing a shift in Instagram’s importance of unique content created for each post on their app. It will be interesting to see how the added and removed features affect the app’s popularity during 2021. Stay tuned for more updates on this ever-changing app that we call Instagram. 


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