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“The best thing about eCommerce is that you can do anything; the worst is that you can do anything.”
With a one blunt observation, President of FreshPair.com, Matt Butlein summed up the complicated nature of the eCommerce industry and the foundation for the Internet Retailer Web Design & Usability Conference held in Orlando, Florida last week.
It’s true – eCommerce isn’t easy. It is an enigmatic industry where science and research meets innovation and design. Cursed and blessed with infinite possibility and complexity – eCommerce is anything but simple.
That is why hundreds of members of the eCommerce community gathered at IRWD 2012 last week. Web designers, marketing managers, IT pros, CEOS and more all came in search of eCommerce design and usability strategies, solutions, and the ever-inspirational ‘ah-ha’ moment.
So what did the attendee’s find at the conference? What golden nugget of information did they uncover that made them see the light? We went to find out.
Among the many tips and tactics shared by the 46 speakers at the IRWD, content was routinely mentioned and positively praised. Mitch Lieberman, Founder & CEO of OneWayFurniture.com, said it best, “You could throw a lot of money at content development or throw a lot of money at not doing it.”
While of course we think “Content is King” should have been the theme of the conference, the IRWD went into a variety of topics that included merging strategies related to the science of usability and the art of design. Trending topics included: user testing, research methods and analytic assessment, as well as achieving appealing mobile design, engaging page structure and image use.
CopyPress had a great time at the IRWD. Not only did we get to meet a ton of great members of the eCommerce community, but we also had an opportunity to learn a few lessons from the best in the industry. We will share some of these insights in a series of upcoming IRWD posts which will showcase case studies, tips and interviews related to the following.
To all attendees, speakers, fellow exhibitors, and sponsors of the 2012 Internet Retailer Web Design & Usability Conference — thanks for a successful, productive and engaging conference. We hope to see you all next year!
Were you at IRWD 2012? What was your favorite trending topic? Did you have an “ah-ha” moment of your own? Let us know what new tips you plan on implementing into your upcoming eCommerce strategy in the comments!