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“Is your website making a good first impression?”
When was the last time your team assessed the answer to this question? If it’s been a while, you may be at risk of losing customers. Your website is one of the most effective tools for engaging with your prospective customers. The right website content has the power to attract and inform your prospective customers and, even more importantly, prompt them into action. The wrong content, however, has the power to drive customers away.
Image via Flickr by Sorted You
For years, businesses have invested more and more resources into social media marketing and for a good reason. Social media provides a massive platform for engaging with both active and passive customers, and let’s face it, social media posts are quick and simple. Unfortunately, some companies have made social media marketing their sole priority while placing the maintenance of an active and effective website on the back burner. This is a detrimental mistake that could affect the company’s bottom line.
There’s no doubt that social media has the power to attract customers, but it’s your website that has the power to convert these interested consumers into paying customers. Perhaps you have a great web design with attention-grabbing graphics and an ideal color scheme. Hopefully, your website offers a seamless user experience for both desktop and mobile viewing.
While dynamic website design and a seamless user experience are both crucial components of a good website, it’s your website content that lets you talk to and engage with the consumer. Whether you realize it or not, consumers are going to judge your company by the content on your website, so you have to make every word count.
Recent studies show that 88 percent of consumers research a company before making a purchase. This statistic is true whether the consumer is buying online or in-store. When doing this research, one of the first places these prospective customers will check is your website. It’s vital that your website makes a good impression, or the customer simply may move on to your competition.
Making a good first impression is not as difficult as you might think, but it does take some careful planning and a great strategy. Certainly, you want to create a website design that is user-friendly and attracts the attention of your target audience. Design, however, is not the only important part of your website. Content is just as important. While your website design and the right marketing may bring consumers to your website, it’s your content that will keep them on your site. Here are some tips to help you develop content that will ensure your website makes a great first impression.
Don’t let your website content drive customers away. Instead, make a good first impression that will leave customers wanting to come back to your site time and time again. Develop a marketing strategy to create website content that will resonate with your target audience, inform the reader, and portray your company as trustworthy, professional, and dependable. Learn how your website can make a great first impression by creating the right content by contacting CopyPress today.