Jeremy Rivera on The Unscripted SEO Interview Podcast

Lauren Oliver


October 30, 2023 (Updated: January 24, 2024)

CopyPress Jeremy Rivera on The Unscripted SEO Interview Podcast. "Merging Business ROI Into SEO With Jeremy Rivera."

Last week, our Director of Content Analysis, Jeremy Rivera, guest starred on Mark A. Preston’s The Unscripted SEO Interview Podcast, where he had the chance to highlight his experience and long-standing journey in SEO.

Get a deeper look at Jeremy’s history in SEO, the integral roles SEO and keyword research play in content marketing, and the process of predicting the ROI potential of an SEO campaign.

Tune in and listen or watch the interview, where Mark and Jeremy discuss:

  • How Jeremy got into SEO.
  • Why he decided to build a tool to predict the ROI of SEO.
  • How to forecast the ROI of SEO in your content marketing campaigns.
  • How to use Jeremy’s SEO Arcade tool to prove the value in SEO and get buy-in from CEOs and stakeholders.
  • How deep you need to go in your research as an SEO.
  • Why it’s important to have a human touch in SEO and keyword research.
  • How to determine the business value and purpose of content.
  • What to be mindful of when using link building.

There’s much more to the discussion than this, so be sure to listen to, “Merging Business ROI Into SEO,” on The Unscripted SEO Interview Podcast.

For more SEO resources and expert insights into developing revenue-generating SEO strategies, check out Jeremy’s work on SEO Arcade.

Author Image - Lauren Oliver
Lauren Oliver

Content Manager at CopyPress

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