LinkedIn has forever been the place for business professionals to create connections and nurture relationships. Especially during the past year – in the wake of coronavirus – it has helped its users stay connected without the need to meet face-to-face.
With an ever-growing number of remote jobs available in any given field, LinkedIn has begun its focus on maximizing your time, presence, and engagement on their platform. While this is something that all platforms need to do eventually, LinkedIn recently added new profile tools that will keep you engaged for longer.
The new tools are:
- Cover Story
- Gender pronouns
- Creator Mode
A cover story will allow you to add a message that appears before anything else on your profile. It will be similar to the WhatsApp status, only more professional.
A good cover story will tell the new visitors to your profile something interesting about yourself and serve as the first impression to most employers. The idea is to give them an overview of you, your skills, and your experience in a short video introduction.
Cover stories will be viewable, once published to your profile, by clicking on the user’s profile photo. In what LinkedIn is calling the “Harry Potter” effect, your cover story will be played silently in the profile ring as a preview. An orange ring will be featured around your profile photo to signify the addition of your cover story and to help you stand out from the crowd.
LinkedIn explained, “almost 80% (76%) of hiring managers believe seeing a pre-recorded video of a job seeker would be useful.”
LinkedIn recently revealed that, “70% of job seekers believe it’s important that recruiters and hiring managers know their gender pronouns, and 72% of hiring managers agree.”
With this in mind, LinkedIn is now making it easier for you to show your pronouns on your profile. An optional field now sits on your profile where you can display your pronouns next to your name.
This is a great way to let employers know the preferred pronoun of your choice so that they know how to address you when reaching out for a position.
It could be argued that Creator Mode is the biggest change that LinkedIn has ever made. Once you toggle on this “Creator Mode,” LinkedIn will automatically move the ‘Featured’ and ‘Activity’ sections in your profile to the top and make it more visible for other users to see on your profile.
What was once your ‘Connect’ button will become a ‘Follow’ button, allowing people to get updates on any new content you post on LinkedIn. Hashtags will also be more prominent on the user’s feed in Creator Mode.
Creator Mode will also put a large focus on broadcasting live, which will allow you to create live content for your followers. Once you begin a live broadcast, your video will be visible silently on your profile photo ring, to alert your followers that you are live.
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