Content Creation

Losing a Link but Keeping the Connection


Published: May 9, 2013 (Updated: August 16, 2019)

How many times have you worked for days – weeks even – on building a relationship with a blogger or editor to get your article placed on their site, just for them to post it with no link, or a no-follow, or even an entirely different link replacing yours? You want to save the connection, but you also want your link placed in the article. This conundrum has definitely plagued some skilled connectors, but what is the best way to save the relationship so you can get your content posted in the future, untouched?

What is the Site Worth?

The first thing to ask is what is this website worth to your credibility as a connector/writer or to your client? Are you trying to get your content placed on the Huffington post, Buzzfeed, or another highly read authority site? If so, and the editor/publisher ends up posting your article without the said link included, what is your best liable action?

Option 1: Pushing an Editor to Add the Link

The importance of meeting deadlines, achieving link goals, and avoiding rewrites all play a factor into your actions. To maintain a stable and good relationship you don’t want to give away your prime objective in getting your content posted – getting link placement. It’s always worth it to try and get your link put back in, but if they refuse and you keep pushing at the article, you may drive them away and lose any further chances of having another go at getting your content published with the correct link in there.

Option 2: Asking to Have the Article Taken Down

You may be tempted to just have the article pulled, but if you leave the article up, you have the chance to show them that you may be a reliable writer in the future. If you can keep that high-quality site on good terms, you can always go about trying to ask them if they will publish another article. For your next article, ask if them if they don’t mind leaving your links in there, or to run the final by you before posting.

Option 3: Letting Your Article Go Link-less

It’s always a bit of a gamble trying to maintain a solid relationship with an authority site in hopes that your flexibility (with your link not getting posted) will pay off in the long run. Some outreaches don’t even place links in articles until after they’ve reached contributor status. Keeping a relationship with someone who publishes your content can pay off if you find out they can get your content posted on other high traffic sites, because they themselves have connections. Letting an article get published without a link may hurt the immediate future, but save the relationship and help you build new ones.

Plus, it can definitely be a big pay off, with or without the link, to say your content got posted on a high tier, high traffic site. You can add that to your portfolio and post the article in future pitch emails to show your credibility.

It will always be about who you know, not what you know with scenarios like this. So if you must push for the link to be added or the article to be pulled, tread lightly. Keeping those connections is usually more important than getting a one-time hit.


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