One of my most common behind-the-scenes aspects of a functional marketing strategy is the automation of your process. Marketing automation is the set of rules you put in place to be sure that your strategy and process are being followed.
For example, if you would like to send out a newsletter to your potential customers, you will need to use automation to smooth out the process. A couple of parts that will need automation to be successful are:
- Welcome Email: If you would like your new sign-ups to get an automated welcome email, then you would set that up in automation software.
- Newsletter List: If you would like your newsletter sign-ups to get automatically added to your mailing list, you will need to set that up with automation software.
Marketsandmarkets.com recently came out with market research on the Marketing Automation Software Report where they discuss the potential growth of the market until 2024.
This report will also discuss how the market size will grow from USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a Compound Annual Growth Rate of 13.9% from 2019 to 2024. This growth is due to the following factors: the growing need for automating processes in marketing, the retention of users, increasing demand for personalized marketing, and better predictive lead scoring.
Marketing automation software helps large companies, like enterprises, manage their marketing campaigns effectively in the form of content creation, content management, and delivery of such items. The solutions that will help enterprises manage the entire process from content creation to delivery and publication across various digital mediums.
Globally, the use of these systems is due to expand in the next four years. Right now, most of the growth that is happening in the automation industry is happening in North America. By 2024, this will be a global industry due to the increasing need for automation.
Over the last decade, there has been rapid adoption of social, mobile, analytics, and cloud (SMAC) technologies across the various industry verticals. Enterprises, specifically, have begun to adopt innovative technologies that help streamline their marketing process. With the use of these marketing automation systems, marketing associates will be able to gain deeper insight and provide enhanced customer experiences. SMAC technologies affect every facet within an organization and, therefore, it is likely to be a large driver in the marketing automation market.
To learn more about the various facets of marketing automation and its projected growth, check out the Marketing Automation Software Report on Marketsandmarkets.com.