Upcoming Webinar: Nurturing Leads Through Purpose-Driven Content

Lauren Oliver


February 14, 2024

We’re back with another webinar next week on Wednesday, February 21, at 1 P.M. EST | 12 P.M. CST.

Join our CEO, Dave Snyder, as he takes a closer look at how to develop and leverage purpose-driven content to achieve successful outcomes with your lead-gen efforts.

The Importance of Purpose-Driven Content in Lead Generation

Generating leads is a number-one goal for most of us. However, capturing qualified leads and increasing engagement with audiences can be challenging for any business. But with expert advice and actionable tips, you can overcome this challenge to improve the value of your content and create more meaningful experiences for visitors to your website.

During this webinar, you’ll learn what it takes to develop and use high-value content to connect with prospects and build better customer relationships. Purpose-driven content provides clear direction for prospects, no matter where they are in the customer journey. Leveraging content at each stage of your marketing funnel allows you to position your brand in front of the right audience. And when you’re front and center with the right leads, you have a greater chance of driving conversions.

Insights from McKinsey & Company found that personalization can actually reduce customer acquisition costs by 50%, increase revenue by 5 to 15%, and even boost marketing ROI by 10 to 30%. With more emphasis being placed on personalization, it’s more important than ever to develop and use purpose-driven content to engage with and convert leads.

Key Highlights

When you join our live event, you’ll get exclusive insights from Dave into developing a purpose-driven content strategy that achieves results for your brand.

  • Learn how to identify your audience’s needs and how these needs play a role in what people search for online and how visitors discover your brand. Using these insights, you can develop a content plan that satisfies your audience’s queries and questions — and positions your brand as their solution.
  • Explore the types of lead magnets you can leverage to drive more traffic and engage more prospects — from landing pages and eBooks to exclusive offers and freebies. Then, use Dave’s step-by-step process to identify the best types of lead magnets for your audience and build effective assets that will increase traffic and conversions for your brand.
  • You’ll also get Dave’s approach to creating micro-content from repurposed blogs, eBooks, and even podcasts to use across your online platforms. With this process, you can maximize your brand’s impact in the market, drive more visitors to your website, and transform casual leads into valuable customers.

Register for On-Demand Access

When you register for your spot during our upcoming webinar, you’ll also receive our free eBook, “Using the HubSpot CMS To Power Your Content Marketing.” In this guide, Dave Snyder and Jennifer Nixon of WORQFLOW share their expert insights into leveraging this powerful tool to manage and develop your marketing campaigns.

Don’t wait, save your spot now!

Author Image - Lauren Oliver
Lauren Oliver

Content Manager at CopyPress

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