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Although blogger outreach and inbound marketing strategies are better developed with long-term goals in mind, it’s easy to get caught up in quick, short-term experiences, especially with deadlines. Instead of aiming to build long-lasting relationships, sometimes I have targeted sites with only the immediate goal in mind. I was more interested in posting once with a site than reaching regular contributor status. Because of my limited focus, I created a poor chance at furthering my connections.
My last blog post discussed the overall don’ts of a one night stand situation with bloggers. However, what happens when you’re like me and have a few short-term goal-focused relationships?
Fortunately, there are three successful recovery tactics that I’ve used when trying to turn my single post experience into a regular contributor relationship with a site.
Straight up ask for a second date where you’d provide another post for the blogger:
The above example is where I asked the blogger if I could post on his site again and if he’d be interested in hearing my article ideas. This tactic is beneficial because it not only saves the blogger time, but it also saves you time in trying to continue a relationship if the blogger is not interested.
Another approach is to remind the blogger of the benefits you provided him/her with your last guest post. You’d do this by mentioning the positive feedback from readers the post received and the overall traffic generated to the post.
In the above example, I make three important reasons for my previous post’s success: social promotions (tweets), insightful comments (reader involvement), and my involvement (replies to comments). All of which are used to convince the blogger of the positive benefits of letting me contribute again to the site.
A third approach to rekindle a short-term relationship with a blogger is to see past the goal of a second posting and to really aim for contributor status with the site.
The above email is an example where I let the blogger know my interest in becoming a regular contributor. I mention twice in the email that I have multiple ideas (not just a second post idea) that I’d love to discuss. This approach is useful because I’m indicating to the blogger that I have a sustainable interest in her blog where I’ll be able to provide regular posts.
However, trying to build a regular relationship also usually goes one of two ways: you develop a better-focused relationship, or you’re rejected. The latter would involve a no response or “no thanks” type of reply from the blogger. While this rejection can be hard to take, especially after you’ve successfully posted with the site before, it serves as a good lesson for future connections on why going at it with the short-term in mind instead of the long-term isn’t always best.
To avoid sealing future deals with only the short-term in mind, consider making these changes in your outreach strategy: