Content Marketing Blog
Usually heatmap tools are touted by PPC experts and CRO-focused consultants, but popular Japanese SEO blogger Kenichi Suzuki brought two interesting case studies during Austin’s Pubcon conference in his session “SEO and UX: SEO is all about User eXperience.” Armed with hands on examples, he laid out...
20 Mar 2023
How often do you think about your marketing budget? Does your team find itself running out of cash flow quickly and having to scrimp and save throughout the year? Or is your team rolling in dough and trying to find new ways to spend your surplus? In...
24 Feb 2023
Launching a content marketing campaign isn’t exactly a walk in the park. From selecting the best SEO tactics and keywords to finding the most effective ways to allocate your budget, making these decisions becomes challenging when we can’t see the end results immediately. Fortunately, there’s a better...
16 Feb 2023
What if we lived in a world where commodified content didn’t dominate online marketing? What if people would pay a premium for premium content and low-quality, contextless content disappeared? This isn’t just a dream anymore. It’s our current content marketing and SEO reality. Recently, our founder and CEO, Dave...
25 Oct 2022
The team at CopyPress is heading to the INBOUND digital marketing conference in Boston. It’s our first time attending, both in-person and virtually, and we couldn’t be more excited! This marketing event is one of the largest of its kind, and from September 7 to 9, it’ll...
2 Sep 2022
Google’s Helpful Content update is scheduled to release sometime this week, and it’s causing waves in the digital marketing space. This is the first time Google has released a named update since the Panda and Penguin updates in 2011 and 2012. Like these two earlier updates, Helpful...
22 Aug 2022
Does your team have a treasure trove of great graphic ideas to level up all your brand content? Having a stockpile of great ideas is a great idea, but sometimes the ideas aren’t the tricky part but figuring out how to use them is. Today we’re sharing...
4 Aug 2022
There comes a time when every creative professional runs out of ideas. It feels defeating and frightening, especially if you’re coming up on a deadline and you know you have to think of an idea quickly. When you get to that place where you just can’t figure...
4 Aug 2022
Content quality can be pretty subjective. What quality content means for one company can mean something entirely different to another. The quality of your brand’s content ultimately depends on your audience, industry, and business goals. The tricky part comes when trying to define what quality means for...
27 Jul 2022
Content marketing, and marketing in general, can be expensive and time-consuming. Especially if you go into either without a plan or strategy. Marketing teams who want to make sure their budget and efforts go the extra mile often use lower-cost alternatives to produce content for audiences. Content...
26 Jul 2022
Writer’s block is a creative person’s enemy. You know what you want to say but don’t have the words. What’s worse than writer’s block, especially in content marketing, is a topic block. How do you give your team guidance and direction when you think you’re asking them...
22 Jul 2022
Have you ever read an article or blog post and felt something was off about the appearance of the content? Maybe there was a lack of distinction between the key topics or enormous blocks of text, making it difficult to read. Without a style guide, content can...
21 Jul 2022
