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Your domain authority is a number that can help you determine how well your site will rank with search engines like Google. While this number isn’t a direct factor in […]
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Blogging is an excellent way to boost your website’s search engine optimization (SEO) rating, which in turn improves your search engine ranking and chances of being seen by your target […]
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Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable […]
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There are many ways to approach your online content. Maybe it’s as a platform for building your brand. Perhaps it’s a monetization funnel. One of the best ways a brand […]
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Having the ability to plan, organize, and share your content marketing strategy and digital workspace is an integral part of helping you to stay on track with your marketing plan. […]
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William Ballard, MBA is a freelance writer, author, entrepreneur, and content marketing specialist. His mission is to help both large and small businesses go from merely surviving operations, to truly thriving organizations. He does this by being a highly sought after business strategist and market research analyst. He has been involved in digital marketing since 2009 and business management since 2013. Connect with him on Twitter @ApostolicAuthor.
View all posts from William BallardThere are nine main building blocks that every content marketing specialist needs to have in order to be the most successful. Every business owner and content marketer alike should be fundamentally aware […]
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Instagram reached over 1 billion active monthly users in 2018, making it a social site you can’t afford to ignore. Populated primarily with photos, Instagram offers an outstanding way to […]
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When putting together your brand’s content style guide or optimizing content for your audience, it’s important to know the difference between tone and voice. These two topics are distinct yet […]
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WordPress has become a household name, but because the platform began as a blogging system, it is still largely associated with the casual, hobbyist mentality of a personal blog. However, […]
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William Ballard, MBA is a freelance writer, author, entrepreneur, and content marketing specialist. His mission is to help both large and small businesses go from merely surviving operations, to truly thriving organizations. He does this by being a highly sought after business strategist and market research analyst. He has been involved in digital marketing since 2009 and business management since 2013. Connect with him on Twitter @ApostolicAuthor.
View all posts from William BallardThe marketing practices of the past don’t necessarily work today, especially when it comes to marketing to millennials. Now, more than ever, consumers are more privy to unethical marketing tactics, […]
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