Content Marketing Blog
Content marketing and SEO has slowly moved to the idea of quality plus scale. But it wasn’t like that when we started CopyPress. The first iteration of CopyPress as a company launched in 2011. That was an interesting time in the content space. Panda, Google’s update that devalued low-quality...
27 May 2021
We’re excited to have guest Alexis Skigen Rago, the Big Kahuna of Marketing Mana, on our first CopyPress-hosted webinar on November 15, 2023, at 1:00 PM CST | 2:00 PM EST. Join CopyPress’s Dave Snyder and Alexis as they discuss how to leverage your brand, core values, and...
3 Nov 2023
Last week, our Director of Content Analysis, Jeremy Rivera, guest starred on Mark A. Preston’s The Unscripted SEO Interview Podcast, where he had the chance to highlight his experience and long-standing journey in SEO. Get a deeper look at Jeremy’s history in SEO, the integral roles SEO and...
30 Oct 2023
The CopyPress team attended INBOUND ’23 in Boston and Mozcon in Seattle this year as an official sponsor and brought back much to unpack. From the spotlight sessions to connecting with everyone, we enjoyed the experience even more than last year. Unpacking the Highlights From INBOUND ’23 Aside from...
21 Sep 2023
Google has always cared about who is publishing content and has used this info as a core of its algorithm. With the roll-out of Google Plus in 2011, Google started taking an interest in going beyond the concept of authority for a website through links, to actually connecting authors...
21 Aug 2023
The foundation of the keyword research component of SEO campaigns always starts out with “gather your keywords, search volume, and PPC costs for those keywords.” But there’s a more robust process that you can build into your organization to get outsized returns from the product of this...
16 Aug 2023
The CopyPress team is going to MozCon 2023 in Seattle, and we’re looking forward to connecting with everyone. It’s our first time attending, and we couldn’t be more excited. For the full rundown of the event, speakers, and agenda, head to Moz.com/mozcon. In the meantime, here’s an overview and what...
27 Jul 2023
Discover the top three ways to build authority by going beyond just link building with this recap on our webinar with Search Engine Journal.
24 Mar 2023
Usually heatmap tools are touted by PPC experts and CRO-focused consultants, but popular Japanese SEO blogger Kenichi Suzuki brought two interesting case studies during Austin’s Pubcon conference in his session “SEO and UX: SEO is all about User eXperience.” Armed with hands on examples, he laid out...
20 Mar 2023
How often do you think about your marketing budget? Does your team find itself running out of cash flow quickly and having to scrimp and save throughout the year? Or is your team rolling in dough and trying to find new ways to spend your surplus? In...
24 Feb 2023
Launching a content marketing campaign isn’t exactly a walk in the park. From selecting the best SEO tactics and keywords to finding the most effective ways to allocate your budget, making these decisions becomes challenging when we can’t see the end results immediately. Fortunately, there’s a better...
16 Feb 2023
What if we lived in a world where commodified content didn’t dominate online marketing? What if people would pay a premium for premium content and low-quality, contextless content disappeared? This isn’t just a dream anymore. It’s our current content marketing and SEO reality. Recently, our founder and CEO, Dave...
25 Oct 2022