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What Is Domain Authority?

What is DA

Your domain authority is a number that can help you determine how well your site will rank with search engines like Google. While this number isn’t a direct factor in […]

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SEO Tips for Blogging

SEO tips

Blogging is an excellent way to boost your website’s search engine optimization (SEO) rating, which in turn improves your search engine ranking and chances of being seen by your target […]

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Why You Should Be Using Customer Stories to Promote Your Brand

Use customer stories as your content strategy

Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable […]

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How Content Answers Your Consumer’s Questions

How content answers consumer's questions

There are many ways to approach your online content. Maybe it’s as a platform for building your brand. Perhaps it’s a monetization funnel. One of the best ways a brand […]

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The Best Editorial Calendar Software Available

Editorial Calendar Software

Having the ability to plan, organize, and share your content marketing strategy and digital workspace is an integral part of helping you to stay on track with your marketing plan. […]

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9 Building Blocks Every Content Marketer Needs to Rise Above The Rest

Content marketers need building blocks to become successful

There are nine main building blocks that every┬ácontent marketing specialist┬áneeds to have in order to be the most successful. Every business owner and content marketer alike should be fundamentally aware […]

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How to Get More Followers on Instagram

Get more followers on Instagram

Instagram reached over 1 billion active monthly users in 2018, making it a social site you can’t afford to ignore. Populated primarily with photos, Instagram offers an outstanding way to […]

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Tone vs Voice – What Is the Difference?

Tone vs voice

When putting together your brand’s content style guide or optimizing content for your audience, it’s important to know the difference between tone and voice. These two topics are distinct yet […]

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How to Monetize a WordPress Blog

Monetize a WordPress blog

WordPress has become a household name, but because the platform began as a blogging system, it is still largely associated with the casual, hobbyist mentality of a personal blog. However, […]

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The Unethical Marketing Tactics of Scarcity in Advertising

Marketing tactics

The marketing practices of the past don’t necessarily work today, especially when it comes to marketing to millennials. Now, more than ever, consumers are more privy to unethical marketing tactics, […]

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