Content Marketing Blog

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Content How To Find Blog Content Ideas That Increase Engagement

Writer’s block is a creative person’s enemy. You know what you want to say but don’t have the words. What’s worse than writer’s block, especially in content marketing, is a topic block. How do you give your team guidance and direction when you think you’re asking them...

22 Jul 2022

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Content FAQ: What Is the Purpose of a Style Guide?

Have you ever read an article or blog post and felt something was off about the appearance of the content? Maybe there was a lack of distinction between the key topics or enormous blocks of text, making it difficult to read. Without a style guide, content can...

21 Jul 2022

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Content Marketing What Is the Most Important Part of a Marketing Plan?

A marketing plan is a document that helps your team prepare, organize, and implement your marketing goals over time. It’s a place to record all your tactics and strategies for the year or quarter to take the guesswork out of what comes next in any campaign phase....

20 Jul 2022

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Content Writing How To Find and Hire a Great Copy Editor for Your Content

If your business is currently creating content, it’s important to make sure you have everyone you need for your content marketing team. That includes writers, as well as effective copy editors. Copy editors fill a crucial role in your content team that ensures your blogs and articles...

19 Jul 2022

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Content Writing How To Write a Testimonial in 7 Steps

Testimonials come straight from the customers you’ve served in the past and provide insight into the type of experience leads can expect when working with your brand. According to a Bright Local study, 77% of clients and customers read online reviews when searching for the right business partnerships, products,...

14 Jul 2022

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Content Writing Copyediting vs. Proofreading: Why You Need a Copy Editor

If your business is currently running a content marketing campaign, it’s important that you understand the difference between copyediting vs. proofreading. But it’s also important for you to learn why a copy editor is so much more important to your overall marketing campaign. Whether you’re rewriting your...

14 Jul 2022

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Content Writing Hiring a Blogger: Tips To Make Your Life Easier

Finding the right blogger for your business is not an easy task. You often have to kiss a lot of frogs before you can find a prince to help you. And even then, that prince might serve another kingdom better than yours. That’s why it’s so important...

12 Jul 2022

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Content Marketing Why Is Content Marketing Effective?

You’ve likely heard the old Bill Gates saying, “content is king.” He wouldn’t have said that, and people wouldn’t still be quoting it about 20 years later, if there wasn’t some truth to it. But where did this idea come from? Why is content marketing effective? Today,...

7 Jul 2022

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Content Marketing How Newsletters Can Help Your Business

Many companies use newsletters to stay connected with their leads, customers, and target audience. They’re an easy and direct way to share company news, promotions, and anything else you want subscribers to see immediately. If you’re not using a newsletter yet, or you’re using one and not...

5 Jul 2022

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Content Niche Content: Businesses Are Creating It, But Should You?

Businesses are always looking for the upper hand, especially when it comes to marketing. That’s why niche content is so helpful. It gives companies an opportunity to market their services in areas with less competition, while still boosting their sales and conversion rate. But businesses don’t always...

30 Jun 2022

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Social Media How To Generate Social Media Content

Is your business trying to use social media, but struggling to develop views, followers, or engagements? You’re not alone. Social media is a behemoth that marketers have been trying to slay for years. Luckily, in all those years, they’ve learned a number of strategies to help you...

28 Jun 2022

macbook monitor, white keyboard, and white mouse on white table with hands on keyboard checking to see if someone's work is plagiarized
Content Writing How Will You Know If Someone’s Work Is Plagiarized?

With so many businesses in your industry or niche doing content marketing, not every topic you cover is original, fresh, or groundbreaking. But even if other people talk about the same topics, your content shouldn’t look exactly the same. There’s a difference between turning out content that...

23 Jun 2022

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