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With all of the speculation on how Google’s latest Penguin update will impact our lives, it was only appropriate for us to feature Penguin 2.0 in this week’s comic. Here on the CopyPress blog, we’re big advocates for creating content for the sake of content, and for the reader. Stop writing for SEO, and you won’t get caught up trying to outwit Google. While this update won’t likely be the end of guest posts as a whole, I can only hope that the irrelevant, mismatched content, spammer guest posts, and the companies focused solely on building links for search engines will be weeded out.