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There are many sites for content promoters to implement for a successful campaign. Many of these sites are easy to access, and don’t require too much work to ingratiate oneself with the subculture, whereas others require extensive research and consideration.
In order to write successful titles for specific forums, a promoter or writer should understand the essential character of the forum in question. Here is a cheat sheet for new content promoters, and for those writers who hope to capture the attention of a given forum.
Browsers on Facebook will look for interesting pictures, strong titles, and a connection to the person posting. If the person who shared the content is essentially a stranger, the content will need to be much more interesting to yield a click.
Twitter browsers are often looking at anything and everything. It doesn’t matter if they know you or not, as long as your title is catchy. Try to be succinct and direct. Clever titles are more likely to be retweeted, even by those who aren’t reading the articles.
Redditors only like other redditors who display signs of being very familiar with the site. A promoter cannot simply go onto the site and post content expecting it to be popular. To ingratiate oneself with this forum a writer should read the first four pages of content several times a day, become familiar with the subreddits (sub sites) that they hope to use, and try to leave thoughtful comments on others’ posts. Trial and error is the only sure way to become a good title writer for Reddit, as it continually changes.
Google+ still hasn’t realized its full potential, but it’s growing. In order to craft titles for Google+ a writer or promoter only needs to look at what his or her circles are doing. Many people strictly use title case, whereas others are more casual and laid back. Each circle often develops its own subculture that needs to be followed. In general, very short titles are easier to view on the Google+ format.
StumbleUpon is popular with bored people, generally under the age of 55. Any title can work on StumbleUpon, because the viewer is taken to the page of publication and thus judges the entire piece as well as its background page. Many users will click-away very quickly if the initial page view isn’t attractive.
Pinners enjoy the visual message board that is Pinterest, and rarely take the time to read a title unless they love the image. Thus, it is crucial to pick a primary image that stands out and catches attention. The title should be kept short, but most likely it would be re-written or removed by the initial sharers.
Understanding the forum you are implementing is as important as understanding your audience. Hopefully this cheat sheet has helped you to understand the essentials of each popular forum, which can be used to become familiar with each site’s peccadilloes and unspoken rules.