In this episode of our Pubcon interview series I had the opportunity to talk to Andrew Beckman, the CEO of Location3 Media.
During my interview with Andrew, he shared some of the topics discussed during his panel speaking session such as path to purchase and discussing paid, earned, and owned media. Andrew also talked about what he thinks should be considered the “catalyst” in consumer influence: search.
Watch the full interview below to learn more about Andrew, his company Location3 Media, and to hear some of his predictions for 2014 and beyond.
About our interview guest:
As CEO, Andrew Beckman oversees the strategic direction and business growth of Location3 Media. Andrew founded Location3 Media in 1999 as a media buying agency and has since expanded the portfolio of services to include PPC management, SEO, local search marketing, landing page optimization, social media, web analytics, creative design, content marketing strategy, and more.
Prior to founding Location3 Media, Andrew was an international sales manager for DoubleClick, Inc. where he was charged with opening new sales offices, as well as training teams on U.S. search marketing strategies. Andrew is an active member of DMA’s Search Marketing Council, a governor for the DMA ECHO Committee, and is a frequent presenter at industry conferences including SES, SMX, PubCon, IFA, and DMA.
Be sure to check out the next episodes of our interview series!
Did you miss any of our previous interviews? If so, here’s the guest list thus far: