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During our recent trip to Pubcon Vegas, I was lucky enough to have the opportunity to chat and interview with Arnie Kuenn, President of Vertical Measures.
Arnie is no stranger to Pubcon, nor to speaking at Pubcon and many other industry conferences. He was kind enough to share some great insights from his book: Accelerate: Moving Your Business Forward through the convergence of Search, Social and content marketing (and he signed a copy for me too).
He answered my questions about email marketing, we discussed best practices for handling links and mentions, and then we got into strategy and content ideation. He suggested things like crowd-sourcing from your employees for high quality and fresh content ideas, particularly from employees who work directly with clients.
Check out the full interview for all his tips and to learn more about his book.
Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.
Be sure to check out the next episode of our interview series!