For the next episode of the Pubcon interview series, I had the wonderful opportunity to catch up with Dana Lookadoo, the Founder of Yo! Yo! SEO.

In my interview with Dana, she discussed some of the main points made during one of her panel sessions on the “10 Commandments for designing personas” and why it’s key to create personas. I’m a little embarrassed to admit it, but this was the first time I had heard the term “personas” used to refer to the audience; I had never heard of the concept of creating an identity for each type of visitor on your site before my discussion with Dana (thanks for filling me in, Dana!). I really had a lot of fun and laughs in this interview, and I enjoyed learning more about something new to me.

Check out the full interview below to learn more about Dana, to learn more about personas, and to get a better understanding of how to utilize them effectively.

About our interview guest:

Dana Lookadoo founded Yo! Yo! SEO based around the concept of Word-of-Mouth SEO to help businesses optimize their online presence to fully engage with their audiences. As an SEO Consultant and Online Marketing Trainer, she believes: “It is our job to help clients fully engage with their audience while optimizing their online visibility.”

Dana began optimizing websites for search engines in 1999 and has been focused on SEO as a marketing channel since 2003. Her approach to search engine optimization is on semantic engagement – the use of words, content and design geared to engage one’s audience.

Be sure to check out the next episodes of our interview series!

Did you miss any of our previous interviews? If so, here’s the guest list thus far: