When it comes to content strategy, some publishers think the key is to push as much content out across the web as you possibly can. This is true, but it should be carried out with a strong emphasis on quality.
In general, the key for any web publisher is to find the sweet spot, or the perfect balance between quality and quantity. This ratio could vary from publisher to publisher, and even from blog to blog, if you operate more than one.
Quantity of Content
Quantity of content is crucial for earning high search engine rankings, because Google and other search engines crawl pages with frequently-updated content more often. You’ll want to set a publishing schedule, or even an editorial calendar, to outline the types of content you want to publish and how often. For example, set a goal to publish a blog post three times each week, one static article or page per week, and one white paper, press release, or e-book each month.
Sticking to your established schedule is important, because readers will come to expect content from you at certain times. Failing to follow through is an easy way to lose a lot of valued readers in a very short time. Regular contact, through fresh blog posts, new web pages and other content maintains brand awareness and builds trust. Readers are more likely to report you for spam if you haven’t contacted them by email in several months, because they may have forgotten they ever opted in.