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To create a successful infographic, you must utilize clear and engaging visualizations for your data. Collecting your information is only a small part of infographic production. Follow these tips to display your facts and figures in a compelling manner that will capture your viewer’s attention at the top and keep them engaged all the way to the conclusion.
Break Down Your Story
Image via Flickr by JD Hancock
It’s easy for an infographic to become cluttered and confusing if you have a wealth of data that doesn’t flow well. Once you’ve identified the key facts and statistics for your piece, it’s important to break them down into clear sections. Identify the progression that your information will follow from the introduction to the conclusion. Establish the point that you’re making at the very top of the infographic, then funnel your audience down through the facts.
Following the Sequel-nomics infographic below, you can clearly see how the piece opens with the point that sequels are common in the film industry. It then pulls the reader in with the compelling question of why sequels are so popular with producers. Moving down, you’re presented with clear sections that first explore two-part sequels and then progress to look at larger film franchises.
Select Your Data Visualization Methods
Infographics are all about data visualizations, so it’s crucial to make sure you’re choosing the right ones. Most infographics will utilize many different visualizations throughout. In our Sequel-nomics example, you see ample use of tables for side-by-side comparisons, along with pie charts for percentages and line graphs for a clear look at the domestic gross from each film in the franchise.
Carefully examine each piece of data to determine the most intuitive and informative method for representing that point. Text has its place in headings, definitions, and the occasional fact, but you should keep your infographic as visual as possible to avoid turning it into something more akin to an image-heavy article.
Utilize Consistent Comparisons
When you’re comparing similar items, you should always use consistent data in infographics. Don’t hold the domestic gross for one film up against the global gross for another. This paints a skewed picture that your audiences won’t appreciate. In the infographic below, you’ll see that the same information is used for each film, so viewers are getting a fair picture of how these movies truly stack up against one another.
Insert Identifiable Images
A little added imagery will really help carry your theme through the infographic. You can use photos, sketches, cartoons, or clipart, so long as the style of the image is in line with your branding. Pop your images in sparingly so they don’t overwhelm the information, but rather help make each section more readily identifiable. Here, characters like the Godfather, Jaws, Rocky, Luke Skywalker, Harry Potter, and Captain Jack Sparrow make appearances to help call out each film.
With the right approach, you can turn nearly any collection of solid data into an intriguing infographic that your audience will love. Check out this Sequel-nomics piece for more inspiration.