I am, and have been called many things, but first and foremost I am a human.
This is the single fact that unites me with the 7 billion other passengers on this crazy planet.
Because I am a human, I am involved in the same conditional elements that unite our collective experience. This is the definition of humanity:
The quality or condition of being human; human nature
Interestingly enough, from this same route we get another definition:
The quality of being humane; kindness; benevolence.
As much as I could, and sometimes would like to argue that by definition humanity is corrupt, the reality is that for every yin there is a yang, and there is a great deal of good in this world. However, it is easy to argue that their isn’t enough. There could never be “enough” goodwill.
Let’s start by looking at the condition of being a human.
Everyone’s story is unique, but also contains threads that anyone can identify with. We are all born, we all live, we all die. We all must find ways to eat, breathe and find shelter. We all feel pain, and joy.
Conditional humanity is what makes story telling so compelling. The places where you can grab a glimpse of yourself in someone else’s story, and identify with the rest of their feelings and circumstances through those genuine threads.
My own story is something I have documented through several posts and interviews. I enjoy showing a good chunk of my scars and flaws, because I think they may be able to help other people from making some of the misguided mistakes I have. Those stories also have let people connect with me in ways I never thought possible. Sure not everyone has been through my exact experiences, but there is a core humanity, a base condition, that anyone can identify with.
Those of us that work online have to be among the most cynical people on the planet. Everyone is out to get us or pull the wool over our eyes, and we refuse to be tricked.
Marketers for a long time, myself included, took the route of being less than honest in order to achieve wins for our clients. The overall thinking was that transparency would lead to an unfavorable rejection rate in the world of earned media.
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