Social media marketing has only sped up and grown in power over the years, and there’s no sign of it stopping. If your business is going to have any success online, a social media presence and marketing through things like paid ads are both far too powerful to pass up. If you want some inspiration, as well as some intriguing recent data, here are some social media statistics as of 2017. These should be helpful when you work on your campaigns or make adjustments to sharpen their performance. Take a look and you might get a lightbulb moment.

Vast Opportunities

Using social media to communicate with your customers will help you stand out, because it’s an untapped gold mine right now. When marketers were asked, 90% agreed that social media is important to their businesses, and that it increased their exposure, and yet the amount of small businesses that use social media to engage customers is still a paltry 13 percent. 32 percent of Facebook users engage with some kind of brand through the site every single day. The days of interacting with customers entirely over the phone or with mail surveys are long gone.

Technology is moving fast, and the expectations of the average customer are moving with it. Time will reward the businesses who learned to market with these growing trends toward brand interaction and direct engagement. If you’re in B2B, you’re really missing out, because 64 percent of brands follow other brands on social media. One strategy that has been taking off is messenger services. Websites like Chatfuel allow you to program an automatic Facebook messenger bot that asks questions and replies to basic questions from customers.

Visual Media Grabs the Masses

Having trouble deciding whether a certain social media platform is worth it for your business? Consider your own audience, and then look at these stats: Snapchat reaches 41 percent of people age 18-34 in the United States. Instagram is more appealing to women than men, with 38 percent versus 26 percent respectively. A whopping 81 percent of millennials check Twitter every day. Nearly half of adults making over $75,000 annually have LinkedIn accounts. 68 percent of all people in the United States (not just Internet users) use Facebook.

With all this in mind, over 56 percent of all adults online have more than one social media account. Diversify to one to three sites and consider trying slightly different strategies at each one, better attuned to the crowds you’ll find. Just remember: raw text is not going to cut it. Even on more serious websites like LinkedIn, posts with an image get on average 200 percent more engagement. Digital media beyond text is expected and valuable to marketers. To see what we mean, let’s take a look at Facebook and its video potential.

Getting Views on Facebook

Facebook is great for operating a business page and interacting with customers, drawing in new leads with ads, and more. If you want some ideas for how valuable it could be to put videos on the site, however, consider this: 77 percent of all college grads use the site, and every day the site gets eight billion video views. 100 million hours of video content gets watched on Facebook every day.

Video content marketing is clearly a winner, but make sure you don’t skip out on paid advertising, because only 2-8 percent of the reach on Facebook is organic. Also, engagement is 18 percent higher on Thursdays and Fridays, and if you’re going to post late, 7:00 p.m. is generally a better posting time than 8:00 p.m. Overall, mid-week traffic between 1-3:00 p.m. is highest.

YouTube Potential

laptop with tablet and the YouTube logo

Image via Flickr by clasesdeperiodismo

Here’s a site you may have not thought of, but definitely should. On mobile alone, YouTube reaches more people age 18-34 and 18-49 than any cable network in the United States, and 70 percent of all YouTube traffic is mobile. One billion hours of content are watched daily on the site, and while that’s small compared to Facebook, everyone goes to YouTube specifically for videos and nothing else, making it better for a video-based social media strategy.

Do you want to really monetize your content through ad revenue, affiliate links, sponsorship, etc? Year to year, the number of channels earning six figures off YouTube rises by half. If you’re making videos and similar content, you might as well post it on both Facebook and YouTube. Every single one of the top 100 global brands ran YouTube ads at some point last year, so you don’t necessarily even need to make and post content on YouTube in the more direct fashion. Speaking of advertising…

Paid Advertising

Two millions businesses currently use Facebook to advertise, and that number is not going to stop growing anytime soon. Over 2016, Facebook’s advertising revenue grew by 59 percent. Twitter has a younger advertising platform worth considering, with only 130,000 active users for now. But from 2014 to 2016, social media advertising budgets have doubled. It pays to get in early, figure out a system that works, and then scale it up, as many businesses have been doing in the past few years.

We’ve taken a look at Facebook and YouTube in detail, but it can’t be stressed enough: research all of your options. 93 percent of Pinterest users use the site to plan or make purchases. In fact, Pinterest drives a quarter of all website referral traffic. Whether through a direct ad platform or through affiliate content that inspires referral traffic, the right social media advertising strategy is well worth the effort.

We’ll end on one more statistic: 41 percent of Americans agree that it’s important that institutions they communicate with have a strong presence on social media. Hopefully these social media statistics have you pumped to try new things or take the chance on that marketing strategy you had a while ago. CopyPress hires the best creatives in every discipline relevant to social media marketing, including interactive and audiovisual content such as videos, infographics, animation, and more. To really skyrocket your results, be sure you get some exemplary creative talent on the job.