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In the first part of this series I discussed the connection process all the way up to sending out a piece of content to the editor or site admin. This included finding a relevant site, uncovering the right contact, and developing a prospect through your subject line and pitch. Those may have seemed like the most difficult tasks, but there is still much more to do.
Once you send a piece of content to an editor, it’s completely out of your hands. The editor or publisher now has the power to do what they want with your work. Whether they decide to post it as is, edit it before posting, or not publish it altogether, the choice is ultimately theirs.
This is a very unsettling feeling and there is not a lot that can be done on the connector’s side. One of the most important things to realize is that although we are anxiously waiting the publishing of our content, to the editor it is just another article among a multitude of others. For that reason, it is important not to get too caught up in the waiting process.
When it comes to waiting, how long is too long? This can vary by individual as well as circumstance so it is hard to narrow it down to any specific time frame. However, as a connector it is important to recognize when it is appropriate to follow up about your desire to publish the content.
This can be a very delicate situation, you do not want to seem overbearing or give the appearance of nagging, but at the same time you want to stay at the top of the editor’s mind as to not lose touch with your connection. A good tip to avoid seeming too aggressive is to recognize from the beginning that they are probably very busy. I usually begin the first follow up with something similar to “ I know you are extremely busy but I just wanted to follow up…”
Many connectors have encountered the mysterious disappearing act of a connection. This seems to happen after they have had a very good communication back and forth for sometime. You send the content and then no matter what you do they never reply back to your emails.
This is very annoying and not knowing can drive anyone crazy. There are a couple tips in order to warrant a response from the missing editor. The first tip is to put “Final Follow-Up” into the subject line or put some final date in the email. If you are using an alerting subject and/or a time frame in the email they are more likely to act, especially if they do intend to publish it.
Another idea is to put some pressure on the editor by sending them a public message. The best form for this is Twitter or Facebook. It is important to be careful how you use this tool, but if used effectively the pressure of the public eye can lead to a response.
If a situation like this happens it is important to do your best to get the content adjusted back to your original nature. In order to not strain the relationship too much, voice your concern to your connection and look for alternatives that work for both parties.
With every rough connection comes a smooth one. This happens when you send the content and receive quick feedback and an eventual publishing of your un-adjusted article. There is very little work to do after sending the content. However, the connection process does not stop after getting your content published- it is important to always nurture your connections.
The connection process is about establishing and maintaining mutually beneficial relationships with site admins/editors. After handling the first publishing with a connection, take the time to keep it strong by constantly talking with the editor. This will greatly increase the opportunities to work with that connection down the road.
Connecting is not for the faint of heart and can prove more daunting than most people can handle. However, for the people who really enjoy hard work and relationship building this is a great position to combine those attributes.