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Over the past six months CopyPress has introduced a new, full-scale content marketing service called The Content Life Cycle, and today we release one of the most integral parts of our life cycle – free curation reports.
Curation, one of the key elements to our Life Cycle, is an online marketing trend that has grown substantially over the past five years and shows no signs of slowing down. Considering the vast number of social network users and the high amount of traffic a single Facebook link can drive, curation has proven to be one of the most important elements of online marketing.
So we developed a free online tool called CurationReports that allows you to track and monitor your websites during the curation process.
CurationReports allows you to enter a single URL and instantly receive the total number of social shares the URL has received on Facebook, Twitter, Google+, Linkedin, StumbleUpon and Pinterest. The scan also delivers a total share count which combines the number of all six social site shares.
We designed this tool to be used for one URL rather than one entire website with the idea that users do not need to track the social shares of their contact page, about page, sitemap, old pages, etc.
However, we do provide a Batch Scan which allows users to enter as many URLs as they like and receive a CSV file. This is a great tool for first time users looking to scan old content in order to see what has performed well in the past.
CurationReports doesn’t just scan your URL and provide your total shares. It also records these scans and provides users with the most shared and trending content.
The current week’s top ten URLs are available on the homepage, and the Top Sites page shows top URLs in five different timeframes.
It might be tough competing with some of the big shots on our Lifetime view, but now you can see how your latest content competes with some of the other content being monitored for that day with our Daily View.
We believe these features alone are a great tool, but decided to take it a step further by providing users with a way to keep track of their information.
For logged in users, CurationReports provides extra features, starting with a history of all sites you have scanned. For those of you interested in scanning the same industry websites daily, but with different URLs, we will provide a history for you to reference. This is a great place to keep an eye on your competition.
CurationReports also allows you to keep track of your own websites and URLs. This is where being a registered user is really a benefit. The “My Sites” section of CurationReports allows users to easily view their own websites, the last time it was scanned, and the Total Share count at the time of the last scan.
When storing a website into your sites section, you are also given access to a history page of all the times the URL was scanned, whether it was by you or not. We provide a chart of the ten most recent scans, as well as display all the data from the first day it was scanned. This is a great all-in-one view for those pieces of content you are really promoting.
The option to quickly scan a URL, as well as schedule your URL for daily, bi-weekly, weekly, or monthly scans are a few more of the perks to adding your sites.
The last feature of tying your site to your account is the quick option to hire CopyPress to promote a post. For users scanning a piece of content several times and expecting higher results, you can just Purchase a Scan for targeting amount, and let CopyPress do the rest.
Let us know what you think of curation reports. As always, your feedback is welcomed.