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The times, they are a-changing: mobile phones have officially overtaken computers in five leading global markets. According to a Google-Ad Age study, more consumers have mobile Internet-capable devices than desktop or laptop computers.
Our smartphone usage is increasing at an exponential pace. Users now spend an average of 2.7 hours per day on their phone. It’s the first thing they see in the morning and the last thing they see when they go to bed. In fact, mobile internet usage is expected to surpass desktop Internet usage entirely by 2014.
If you haven’t jumped onto the mobile train by now, it’s high time you hop aboard — or risk getting left behind as the smartphone market explodes.
Ideally, everyone should be considering the mobile market. However, mobile marketing is especially dire for a few industries in particular.
Traditional Internet usage was revolutionary because it disconnected us from our physical location by connecting us to the world at large. Our location was irrelevent, since the entire world was at our fingertips. Mobile Internet usage, on the other hand, grounds us by our physical location, letting us explore the world around us in precise detail. That’s why traditional brick-and-mortar businesses are the number-one market that needs a mobile-friendly site design.
Over 50% of local searches are done on mobile phones. Our phones are the primary way we research and explore while on the go. If a consumer is asking, “What’s near me?”, it’s essential to make sure your business is capable of answering, “We are!” If you own a restaurant, a shop, a hotel, a salon, a bakery — anything that a customer can walk into — you need to start catering to the mobile crowd.
Websites that can inform or entertain the mobile crowd can hugely benefit from a mobile-friendly site design. For example, if you own a site that focuses on local information or reviews, customers can utilize your resources to make decisions on the go.
Finally, sites designed to entertain are fantastic candidates for mobile sites (or apps). Cell phone owners use smartphones to occupy themselves during short windows of waiting time — waiting for a friend, sitting on the subway, or waiting for in line at the bank. Reading a blog or playing a quick game are ideal ways to pass the time. A humor blog, a games site, or a niche news blog are all great candidates for mobile sites.
What are you doing to prepare yourself for the rise of mobile? And for consumers — what annoys you the most about browsing the Web on the go? Share your thoughts in the comments!
Nicki Porter is a working writer, fledgling foodie, and admitted alliteration addict who is guilty of using her smartphone to avoid small talk. Mainly because she’s really bad at small talk. She’s pretty good at tweeting, though; you can follow her at @nickimporter. Or better yet, you can come hang out with CopyPress on Twitter, Facebook, or Tumblr!