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Times have changed in the past couple of years, but few companies have changed with them. As the majority of the American population adopts smartphones, major corporations and small businesses alike have moved to a more Internet-based business plan. A lot of companies have found great success in moving to a mobile site and have crushed their competition while they’re at it.
One of the most popular mobile-based companies at the moment is Twitter. Although it offers a desktop version, the majority of Twitter users access their accounts via mobile devices. According to Twitter, those that use the mobile version are 47% less likely to Tweet on a desktop and have a 79% more chance of using Twitter several times a day opposed to the desktop users. Twitter has thrived because of mobile.
Companies have taken notice of this trend and have been working to make advertisements and more mobile friendly. This can be credited to the fact that mobile users are 44% more likely to click on links using their mobile devices than they are if they were to access it through their desktops. If the link leads to a dead-end or a site that’s not mobile-friendly, then users will remember the source and be wary of its links in the future.
If the Twitter app’s popularity has caused small businesses and websites to optimize for mobile, then more changes are ahead. Twitter has been working to deliver new features to their mobile application because they have taken note of how big of an impact it has compared to desktops.
Another company that has adopted a pretty strong mobile-based business concept is EventBrite, the online resource for individuals and companies to sell tickets to events.
EventBrite recently created a mobile app which allows users to view the page conveniently from their smartphones and make ticket purchases from there. This has become extremely useful. Companies can simple tweet or text a link to their tickets and users can purchase theirs no matter where they’re at. This has shown an increase amount of site hits and ticket purchases.
I mean really, it’s 2014. Why are we still printing out tickets in the first place?
Other organizations have taken to using of mobile devices to provide extra features to their fans and supporters. A perfect example is this year’s Olympics and the Sochi 2014 Guide. Users can follow the Olympic torch relay, check times and runs of different countries, learn about venues, and check medal counts.
Apps like this are great for user interaction – especially in the short run. Users will feel more in touch with the Olympics and have a better grasp of what’s going on. It makes them feel more inclined to actually stay up-to-date on everything. Users will only use this app for a few months, but it’s worth the extra engagement with the Olympic brand.
Also, the emphasize the importance of mobile: there has even been talks of streaming the actual game to mobile phones so users can virtually watch the games from wherever they please.
Mobile use has steadily increased in the past few years. The companies that don’t change with the times will quickly get left behind.