Optimization. Alt attributes. XML site maps. Targeted keywords.
SEO jargon may sound intimidating, but it’s actually a simple idea: you’re optimizing your site so search engines can better understand your content. The more they know about your site, the more search traffic they can send to you.
So how do you help your WordPress site get found and understood by the search engines? Here are five easy tips to help you optimize your WordPress site for SEO.
Install an SEO Plugin
One of the best parts about having a WordPress site is having access to the world of plugins– and there are countless SEO plugins out there to help you easily and quickly optimize your site. One such plugin is the All-in-One SEO Pack, which automatically adds optimization tools to your site and allows advanced customization for others. The All-in-One SEO Pack works as soon as you install it but allows for endless tweaking, making it a great plugin for beginners and advanced users alike.
Find and Use Targeted Keywords
Sprinkling targeted keywords throughout your content and site text is a fantastic way of bringing in relevant search traffic. How do you find which keywords to use? By using Google’s Adwords’ Keyword Estimator or Google Insights for Search. An online marketing company like Hua Marketing – with specialized keyword research services – can help you develop a more in-depth targeted keyword strategy.
Just remember to use those keywords sporadically and naturally. Do not force or stuff your keywords– both search engines and readers will notice and avoid your page.
Enable WordPress Trackbacks
Trackbacks allow you to see who’s linking to your content. Links from other sources play a huge role in determining your search engine rankings– the more links you have from trusted sites, the more credible you seem to Google, Bing, and Yahoo. Enabling trackbacks allow you to track your direct links while encouraging linking from outside sources at the same time.
Put Up a Site Map
Site maps act like a road map for the searchbots. It’s like handing them a clear-cut directory of all the pages on your site so they can easily crawl and analyze each and every one of them. Plugins like Google XML Sitemaps can generate and update your site map for you.
Finally– and Most Importantly– Write Killer Content
Is it obvious? Yep.
Does it still need to be said? Absolutely.
Look, it doesn’t matter how many keywords you use or plugins you install. The number one factor in improving your search engine rankings is your content. If your readers like what they see, they’ll stick around for awhile– and so will the search engines. You’ll get more links, more visitors, more shares, etc. Because at the end of the day, it doesn’t matter how many SEO strategies you use. What matters is that you’re creating useful content that meets a need for your audience. Do that with your content.
Your readers will notice– and so will the search engines.